+ Digital Media

In the dynamic world of university advertising, effective marketing is crucial for engaging the campus community. Traditional methods, while still relevant, often face challenges in terms of reach, personalization and measurable impact. This is where AI for campus marketing steps in, offering a transformative approach to how advertisers connect with their student audience.

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Ten Social Media Usage Statistics That Inform Higher Ed Digital Marketing Strategies - open laptop with blue data streaming off of it and a person's hand on the touchpad

Ten Social Media Usage Statistics That Inform Higher Ed Digital Marketing Strategies

In today's interconnected world, a robust digital marketing strategy is no longer a luxury but a necessity for higher education institutions. Understanding social media usage statistics is paramount...

+ digital-media
how to advertise on campus - a woman thinking with two arrows and a question mark above her head

How To Advertise On Campus: Digital Marketing vs. OOH Advertising

Reaching today's college students requires a smart, multi-faceted approach. Forget relying solely on flyers tacked to notice boards. The modern campus is a dynamic environment brimming with digital...

+ digital-media
customized campus media campaign - a bus wrap Lyft advertisement

Level Up Your On-Campus Recruiting: Student Media & Influencers Are Your Secret Weapon

In today's competitive landscape, on-campus recruiting demands more than just a table at the career fair. To truly connect with the next generation of top talent, companies need to speak their...