+ Higher Ed Marketing

In today's interconnected world, a robust digital marketing strategy is no longer a luxury but a necessity for higher education institutions. Understanding social media usage statistics is paramount to effectively reach prospective students, engage with alumni and build a strong brand presence. Let's dive into some key social media usage statistics that should inform your higher ed digital marketing efforts.

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+ higher-ed-marketing
higher education marketing - local SEO strategy - student using mobile phone

How To Use Local SEO Strategy For Higher Education Marketing

Choosing a college or university is a significant decision, influenced by factors like location, community ties and local reputation. When it comes to higher education marketing, ignoring the power...

+ higher-ed-marketing
higher education marketing agency - person sitting on a wooden bench, using a laptop with a mobile phone, red notebook and pencil next to her

5 Mistakes to Avoid When Choosing a Higher Education Marketing Agency

Choosing the right marketing agency for your college or university is a pivotal decision. It's an investment in your institution's future, impacting everything from student recruitment to alumni...

+ higher-ed-marketing
Image of a globe surrounded by buildings, clouds, etc. representing international student recruitment.

Should you prioritize international student recruitment?

In today's interconnected world, universities are increasingly looking beyond the country’s for students. International student recruitment has become a significant strategy for many institutions,...