Choosing the right marketing agency for your college or university is a pivotal decision. It's an investment in your institution's future, impacting everything from student recruitment to alumni engagement and overall brand perception. However, the landscape is complex, and missteps can lead to wasted resources and missed opportunities. See five mistakes to avoid when choosing a higher education marketing agency.
In today's interconnected world, universities are increasingly looking beyond the country’s for students. International student recruitment has become a significant strategy for many institutions,...
Recruiting college students is challenging at the best of times. Today’s university marketing departments are facing a tumultuous environment and an extremely competitive marketplace. Enlisting the...
In today's competitive higher education landscape, attracting college applicants requires more than just a fancy brochure and a website. Students have a wealth of options, and they're looking for...