---
title: Marketing News & Events | MSSmedia | Barbara Gretsch, CEO (11)
description: Updates from the MSSmedia team related to our industry, our company and our customers' success stories (11)
---

[![MSSmedia](https://info.mssmedia.com/hubfs/MSSmedia_February2020/Images/ico_logo.svg "MSSmedia")](https://mssmedia.com)

- [Expertise](https://mssmedia.com/our-expertise/) 
    - [Media + Advertising](https://mssmedia.com/our-expertise/mediaadvertising/)
    - [Digital Media](https://mssmedia.com/our-expertise/digital-advertising-management/)
    - [Public Relations](https://mssmedia.com/our-expertise/public-relations/)
    - [Campus Marketing](https://info.mssmedia.com/campus-marketing)
    - [Higher Ed Marketing](https://info.mssmedia.com/higher-ed-pillar-content)
    - [Property Marketing](https://info.mssmedia.com/property-marketing)
- [Government](https://mssmedia.com/government)
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### EXPERT PERSPECTIVES

# Newsworthy + Notable

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##### + Barbara Gretsch, CEO wrote:

[![Man in pink shirt against a colorful poka dot wall](https://info.mssmedia.com/hubfs/attracting-millennials.png)](https://info.mssmedia.com/blog/millennials-generation-z/millennials-e-commerce-shoppers)

## [Millennials are E-Commerce Shoppers](https://info.mssmedia.com/blog/millennials-generation-z/millennials-e-commerce-shoppers)

Millennials remain the key age demographic for online commerce, spending more money online in a given year than any other age group. This age group spends around $2,000 annually on e-commerce, and this a major stat since they are most likely making less money than older adults. By 2020, they will compromise nearly half of the U.S. workforce and by 2025 that number will swell to 75%.

[Read More](https://info.mssmedia.com/blog/millennials-generation-z/millennials-e-commerce-shoppers)

##### + Popular Topics

[Campus Media](https://info.mssmedia.com/blog/tag/campus-media)

[Digital Media](https://info.mssmedia.com/blog/tag/digital-media)

[Media + Advertising](https://info.mssmedia.com/blog/tag/media-advertising)

[Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z)

[Marketing Toolkit](https://info.mssmedia.com/blog/tag/marketing-toolkit)

[Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing)

[Public Relations](https://info.mssmedia.com/blog/tag/public-relations)

[Property Marketing](https://info.mssmedia.com/blog/tag/property-marketing)

##### + Search

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##### Recent Posts by Barbara Gretsch, CEO

[![Social media power and reach](https://info.mssmedia.com/hubfs/Stock%20images/Like%20piece%20of%20paper%20with%20blue%20background.jpeg)](https://info.mssmedia.com/blog/millennials-generation-z/social-media-cmos-talk-about-how-to-target-millennials)

## [Social Media CMOs Talk About How to Target Millennials](https://info.mssmedia.com/blog/millennials-generation-z/social-media-cmos-talk-about-how-to-target-millennials)

Executives from the top social media platforms [sat down recently and discussed](https://www.adweek.com/digital/top-millennnial-marketing-tips-4-worlds-biggest-digital-platforms-165888/) how to reach [Millennials](https://info.mssmedia.com/blog/tag/millennials). This generation is hard to target and understand. Brands struggle to keep their attention, and...

[Read More](https://info.mssmedia.com/blog/millennials-generation-z/social-media-cmos-talk-about-how-to-target-millennials)

[Previous](https://info.mssmedia.com/blog/author/barbara/page/10) [All posts](https://info.mssmedia.com/blog/all)

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