The advent of digital communication technology has increased market segmentation capabilities enormously. From the ability to advertise based on only the broadest demographic, socio-economic, and lifestyle factors, businesses now have the means to market on a molecular level. Companies considering hyper-segmented marketing have several questions. What is market segmentation exactly? How do I create a customer segmentation strategy? Is it worth it? What are the challenges involved in market segmentation and how can I overcome them? Today we will answer these questions.
