As bloggers search for ways to stay relevant and cultivate success in 2021, it’s important to look beyond the most recent trends and focus instead on the true path to success – knowledge. Joining the throngs posting about COVID or jumping on the video blogging or podcasting bandwagon won’t help you stand out from the crowd of other bloggers all headed the same direction. Rather, you need to understand why you’re blogging (your purpose and goals), who you’re trying to reach, and what type of content is most likely to engage your target audience.
