--- title: Marketing News & Events | MSSmedia | Marketing (49) description: Team marketing brings you the best of news and commentary (49) --- [![MSSmedia](https://info.mssmedia.com/hubfs/MSSmedia_February2020/Images/ico_logo.svg "MSSmedia")](https://mssmedia.com) - [Expertise](https://mssmedia.com/our-expertise/) - [Media + Advertising](https://mssmedia.com/our-expertise/mediaadvertising/) - [Digital Media](https://mssmedia.com/our-expertise/digital-advertising-management/) - [Public Relations](https://mssmedia.com/our-expertise/public-relations/) - [Campus Marketing](https://info.mssmedia.com/campus-marketing) - [Higher Ed Marketing](https://info.mssmedia.com/higher-ed-pillar-content) - [Property Marketing](https://info.mssmedia.com/property-marketing) - [Government](https://mssmedia.com/government) - [Work](https://mssmedia.com/our-work/) - [About](https://mssmedia.com/about/) - [Blog](https://info.mssmedia.com/blog) - [Let's Collaborate](https://mssmedia.com/lets-collaborate/) ### EXPERT PERSPECTIVES # Newsworthy + Notable [![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a) ##### + Marketing wrote: [![Illustration of a megaphone and icons of various advertising campaign elements, like a cellphone, graphs, and email](https://info.mssmedia.com/hubfs/Misc%20Images/60255e7341de62c988dd08aa_DigitalAdvertising.jpg)](https://info.mssmedia.com/blog/how-to-measure-the-success-of-a-higher-education-advertising-campaign) ## [How to Measure the Success of a Higher Education Advertising Campaign](https://info.mssmedia.com/blog/how-to-measure-the-success-of-a-higher-education-advertising-campaign) Creating a higher education advertising campaign that follows a [proven process](https://info.mssmedia.com/blog/how-to-create-a-successful-student-enrollment-campaign) and utilizes modern marketing [best practices](https://info.mssmedia.com/blog/marketing-best-practices-drive-successful-student-recruitment) is essential to student recruitment success. But once you’ve created and executed your college recruitment campaign, you still have some work to do! You must track and analyze your results throughout the campaign, as well as after your advertising efforts wrap up. This allows you to adjust your tactics for maximum efficacy and inform future campaign efforts. Let’s discuss how to accurately measure the success of your higher ed ad campaign. [Read More](https://info.mssmedia.com/blog/how-to-measure-the-success-of-a-higher-education-advertising-campaign) ##### + Popular Topics [Campus Media](https://info.mssmedia.com/blog/tag/campus-media) [Digital Media](https://info.mssmedia.com/blog/tag/digital-media) [Media + Advertising](https://info.mssmedia.com/blog/tag/media-advertising) [Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z) [Marketing Toolkit](https://info.mssmedia.com/blog/tag/marketing-toolkit) [Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing) [Public Relations](https://info.mssmedia.com/blog/tag/public-relations) [Property Marketing](https://info.mssmedia.com/blog/tag/property-marketing) ##### + Search ### BE IN THE KNOW We deliver the latest media tips + insider marketing advice straight to your inbox. [![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a) ##### Recent Posts by Marketing Team marketing brings you the best of news and commentary [![Illustration of two people discussing metrics and numbers](https://info.mssmedia.com/hubfs/Misc%20Images/Stock%20broker.png)](https://info.mssmedia.com/blog/digital-ads-research-budgeting-for-a-successful-digital-campaign) ## [Digital Ads - Research & Budgeting for a Successful Digital Campaign](https://info.mssmedia.com/blog/digital-ads-research-budgeting-for-a-successful-digital-campaign) In most respects, planning and executing a successful digital advertising campaign is the same as planning and executing a traditional advertising campaign. In either case, you need to develop... [Read More](https://info.mssmedia.com/blog/digital-ads-research-budgeting-for-a-successful-digital-campaign) [![Snippet of an infographic, part of text saying " Total mobile time spent on social media is 21% and growing"](https://info.mssmedia.com/hubfs/Infographic%20Snippets%20for%20Blog/MSSmedia%207%20Deadly%20Sins.png)](https://info.mssmedia.com/blog/7-deadly-sins-of-student-recruitment-enrollment-campaigns) ## [7 Deadly Sins of Student Recruitment Enrollment Campaigns](https://info.mssmedia.com/blog/7-deadly-sins-of-student-recruitment-enrollment-campaigns) Are your student recruitment marketing efforts failing? Do you need more leads, increased numbers of qualified applicants, and better enrollment numbers? Are you looking for better bang for your... [Read More](https://info.mssmedia.com/blog/7-deadly-sins-of-student-recruitment-enrollment-campaigns) [![Two people walking in a city with a large out of home sign in background](https://info.mssmedia.com/hubfs/Misc%20Images/1_BUtnDd5UiWFYgzd_TlRUQQ.jpeg)](https://info.mssmedia.com/blog/modern-ooh-advertising-mobile-tactics) ## [Modern OOH Advertising: Why You Must Incorporate Mobile Tactics](https://info.mssmedia.com/blog/modern-ooh-advertising-mobile-tactics) There are those that think traditional media is dead and digital advertising is the only way to go. However, out-of-home (OOH) advertising still has an important role to play in many campaigns. In... [Read More](https://info.mssmedia.com/blog/modern-ooh-advertising-mobile-tactics) [Previous](https://info.mssmedia.com/blog/author/marketing/page/48) [All posts](https://info.mssmedia.com/blog/all) [Next](https://info.mssmedia.com/blog/author/marketing/page/50) Media + PR agency specializing in Education, Government, Real Estate & Lifestyle. © 2026 MSSmedia