---
title: Marketing News & Events | MSSmedia | Marketing (52)
description: Team marketing brings you the best of news and commentary (52)
---

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##### + Marketing wrote:

[![Young Adults holding up colorful signs](https://info.mssmedia.com/hubfs/Misc%20Images/photo-1.jpg)](https://info.mssmedia.com/blog/4-innovative-ways-to-execute-a-successful-student-housing-campaign)

## [4 Innovative Ways to Execute a Successful Student Housing Campaign](https://info.mssmedia.com/blog/4-innovative-ways-to-execute-a-successful-student-housing-campaign)

Student housing rental properties, while potentially very lucrative, face several challenges in today’s changing world. As the student housing market has become more crowded, residences compete for renters on the basis of their convenience, amenities, privacy, pricing, and space. Meanwhile, with the advancement of online education, the market base is changing. Property managers who were already dealing with high tenant turnover (the price of doing business with the college demographic) now confront the possibility of reduced demand.

[Read More](https://info.mssmedia.com/blog/4-innovative-ways-to-execute-a-successful-student-housing-campaign)

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[Media + Advertising](https://info.mssmedia.com/blog/tag/media-advertising)

[Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z)

[Marketing Toolkit](https://info.mssmedia.com/blog/tag/marketing-toolkit)

[Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing)

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##### Recent Posts by Marketing

Team marketing brings you the best of news and commentary

[![row of mobile phones with banner ad](https://info.mssmedia.com/hubfs/Mock%20Up%20Images/Lyft/CaseStudies_Lyft10.png)](https://info.mssmedia.com/blog/mobile-marketing-overview-best-practices)

## [Mobile Marketing Overview & Best Practices](https://info.mssmedia.com/blog/mobile-marketing-overview-best-practices)

There’s been a lot of buzz lately about mobile marketing. But what exactly is mobile marketing? Should you consider adding it to your marketing plan, and if so, why? How do you do mobile marketing...

[Read More](https://info.mssmedia.com/blog/mobile-marketing-overview-best-practices)

[![People-connecting-digitally](https://info.mssmedia.com/hubfs/Misc%20Images/People-connecting-digitally.png)](https://info.mssmedia.com/blog/3-key-digital-marketing-solutions-for-increasing-student-enrollment)

## [3 Key Digital Marketing Solutions for Increasing Student Enrollment](https://info.mssmedia.com/blog/3-key-digital-marketing-solutions-for-increasing-student-enrollment)

Whether you’re recruiting students to your university or a specific major, graduate program, or other campus initiative, digital marketing solutions are non-negotiable. Earlier in our Recruiting...

[Read More](https://info.mssmedia.com/blog/3-key-digital-marketing-solutions-for-increasing-student-enrollment)

[![Infographic of the Buyer's Journey](https://info.mssmedia.com/hubfs/Infographic%20Snippets%20for%20Blog/BuyersJourney-Pillar.png)](https://info.mssmedia.com/blog/considering-the-buyers-journey-full-funnel-marketing)

## [Considering the Buyer’s Journey (Full Funnel Marketing)](https://info.mssmedia.com/blog/considering-the-buyers-journey-full-funnel-marketing)

Our blog series on “planning an effective modern marketing campaign” continues with an exploration of the buyer’s journey (or full funnel marketing). Learn how to maximize the effect of your...

[Read More](https://info.mssmedia.com/blog/considering-the-buyers-journey-full-funnel-marketing)

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