In today's interconnected world, universities are increasingly looking beyond the country’s for students. International student recruitment has become a significant strategy for many institutions, but is it the right move for your school? Let’s explore the pros and cons of international student recruitment.
In today's hyper-competitive advertising landscape, simply throwing money at ad campaigns is no longer a winning strategy. To truly succeed, businesses must utilize facts and figures to optimize...
To understand how and why to advertise to college students, you must understand the current state of the campus marketplace. While the higher education sector has faced difficult times in recent...
Now more than ever, businesses face the challenge of reaching the right customers with the right message. This is where market segmentation comes into play. By dividing a broad market into smaller,...