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Are your student housing property marketing efforts failing? Do you need more leads, increased numbers of qualified applicants, and better occupancy rates? Are you looking for a better bang for your advertising buck? Avoid the seven deadly sins of property marketing, employ truly effective advertising strategies, and you will achieve the student housing rental results you require.

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Market Segmentation: Should You Create Unique Customer Personas?

The advent of digital communication technology has increased market segmentation capabilities enormously. From the ability to advertise based on only the broadest demographic, socio-economic, and...

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The Sales Funnel: Effectively Convert Paid Traffic to Leads & Sales

In the modern marketplace, paid digital ad campaigns are an excellent way to fill your sales funnel. But to get the most for your money, you need to utilize the sales funnel properly. Learn the...

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Marketing Best Practices Drive Successful Student Recruitment

We’ve covered the basics of creating a successful student enrollment campaign and we’ve taken a deep dive into several of the most important components of an effective college recruitment...