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Today’s post in our successful campus media campaigns series explores how Rutgers School of Management and Labor Relations reached tens of thousands of college students every day with compelling and informative recruitment messaging, driving program awareness to meet admissions goals. Learn how campus advertising can do the same for your organization.


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How to Create Engaging Content for Any Target Market

In today's crowded marketplace, it's more important than ever to connect effectively with your ideal customer. But how do you do that? First and foremost, you must gain a thorough understanding of...

Digital Campus Advertising by Platform: YouTube

Video is an incredibly effective advertising tool, especially for those looking to engage younger generations. In fact, members of Gen Z stream an average of 23 hours of video each week and YouTube...

Campus Marketing Specialists Share 5 Ways to Publicize Enrollment Deadlines

As campus marketing specialists, we’ve worked on thousands of student-centered campaigns. Whether you’re looking for applicants for an advanced degree program, study abroad opportunity, public health...