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In today’s increasingly crowded market, advertising is a necessity for educational institutions. Marketplace competition is based on many factors, including perceived status, programs, pricing, location, amenities, outcomes, and the opportunity to gain real-life experience. How do colleges compete when they all espouse similar benefits? To us, the answer seems obvious - advertise. However, we suggest advertising only if you have crystal-clear marketing goals and a properly designed marketing strategy.


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Sharing Thoughts on Digital Transformation

We talk a lot about the benefits of digital marketing tactics in this space, from reaching consumers where they are to amplifying branding efforts, extending marketing reach and building deeper...

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How Do I Create a Buyer Persona & Why Is It Important?

Did you know that the best way to successfully engage with any audience is to understand who they are and what they want? In fact, getting this right is absolutely crucial for any modern marketing...

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10 Steps to Reach Your Student Housing Property Marketing Goals

As student housing property managers struggle to meet their occupancy goals in an intensely competitive environment, many are looking for innovative marketing strategies that will successfully...