--- title: Marketing News & Events | MSSmedia (54) description: Updates from the MSSmedia team related to our industry, our company and our customers' success stories (54) --- [![MSSmedia](https://info.mssmedia.com/hubfs/MSSmedia_February2020/Images/ico_logo.svg "MSSmedia")](https://mssmedia.com) - [Expertise](https://mssmedia.com/our-expertise/) - [Media + Advertising](https://mssmedia.com/our-expertise/mediaadvertising/) - [Digital Media](https://mssmedia.com/our-expertise/digital-advertising-management/) - [Public Relations](https://mssmedia.com/our-expertise/public-relations/) - [Campus Marketing](https://info.mssmedia.com/campus-marketing) - [Higher Ed Marketing](https://info.mssmedia.com/higher-ed-pillar-content) - [Property Marketing](https://info.mssmedia.com/property-marketing) - [Government](https://mssmedia.com/government) - [Work](https://mssmedia.com/our-work/) - [About](https://mssmedia.com/about/) - [Blog](https://info.mssmedia.com/blog) - [Let's Collaborate](https://mssmedia.com/lets-collaborate/) ### EXPERT PERSPECTIVES # Newsworthy + Notable [![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a) ##### + The latest in marketing [![\Designed by slidesgo / Freepik\](https://info.mssmedia.com/hubfs/Misc%20Images/3075759.jpg)](https://info.mssmedia.com/blog/how-to-develop-marketing-goals-that-increase-campaign-effectiveness) ## [How to Develop Marketing Goals That Increase Campaign Effectiveness](https://info.mssmedia.com/blog/how-to-develop-marketing-goals-that-increase-campaign-effectiveness) In good times and bad, advertising is [essential](https://www.forbes.com/sites/forbesagencycouncil/2020/05/11/why-you-should-continue-to-advertise-in-a-recession/?sh=31e8813cc825) for business success. Effective ad campaigns help firms attract new customers and maintain existing ones by increasing online or in-person traffic, generating brand loyalty, sharing a positive company image, promoting repeat sales, and more. However, we suggest advertising only if you have crystal-clear marketing goals and a properly designed marketing strategy. [Read More](https://info.mssmedia.com/blog/how-to-develop-marketing-goals-that-increase-campaign-effectiveness) ##### + Popular Topics [Campus Media](https://info.mssmedia.com/blog/tag/campus-media) [Digital Media](https://info.mssmedia.com/blog/tag/digital-media) [Media + Advertising](https://info.mssmedia.com/blog/tag/media-advertising) [Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z) [Marketing Toolkit](https://info.mssmedia.com/blog/tag/marketing-toolkit) [Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing) [Public Relations](https://info.mssmedia.com/blog/tag/public-relations) [Property Marketing](https://info.mssmedia.com/blog/tag/property-marketing) ##### + Search ### BE IN THE KNOW We deliver the latest media tips + insider marketing advice straight to your inbox. [![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a) [![Woman sitting on bench typing on laptop](https://info.mssmedia.com/hubfs/Images%20Jul2020/Teamwork/Shay_Studios_Miami-139.jpg)](https://info.mssmedia.com/blog/beyond-blogging-trends-3-steps-for-success-in-2021) ## [Beyond Blogging Trends - 3 Steps for Success in 2021](https://info.mssmedia.com/blog/beyond-blogging-trends-3-steps-for-success-in-2021) As bloggers search for ways to stay relevant and cultivate success in 2021, it’s important to look beyond the most recent [trends](https://medium.com/@clarrisajlee/21-top-blogging-trends-and-predictions-for-2021-57d0f81d8d34) and focus instead on the true path to success – knowledge. Joining the... [Read More](https://info.mssmedia.com/blog/beyond-blogging-trends-3-steps-for-success-in-2021) [![Clipping of title from Authority Magazine](https://info.mssmedia.com/hubfs/AuthorityArticle.png)](https://info.mssmedia.com/blog/how-to-succeed-in-business-leadership) ## [How To Succeed in Business Leadership](https://info.mssmedia.com/blog/how-to-succeed-in-business-leadership) In our almost two decades in business, MSS Media has served an abundance of [satisfied clients](https://mssmedia.com/our-expertise/), optimized thousands of campaigns, and been named one of the best places to work by [PR Week](https://www.prweek.com/us). Recently... [Read More](https://info.mssmedia.com/blog/how-to-succeed-in-business-leadership) [![clipart-digital-marketing-services-marketing-advertising-marketing-strategy-marketing-text-service](https://info.mssmedia.com/hubfs/Misc%20Images/png-clipart-digital-marketing-services-marketing-advertising-marketing-strategy-marketing-text-service-1.png)](https://info.mssmedia.com/blog/what-is-a-winning-digital-marketing-strategy-for-2021) ## [What Is a Winning Digital Marketing Strategy for 2021?](https://info.mssmedia.com/blog/what-is-a-winning-digital-marketing-strategy-for-2021) MSS Media, Inc. is known for creating winning marketing strategies and building [award-worthy campaigns](https://mssmedia.com/our-work/) that help our clients connect effectively and efficiently with their target audiences to deliver... 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