Each fall, millions of students attending U.S. colleges and universities carry more than $400 billion in spending power. As students flock to campuses nationwide, there are endless opportunities for advertisers to get in front of college buyers. Over the years, we have worked with both advertisers and universities to run successful back-to-college campaigns. And with our experience, we know what works and what does not work when targeting this audience. So before you start, we suggest keeping these five things in mind when looking to launch an advertising campaign on campus.
