+ Digital Media (19)

For colleges and university programs looking to increase enrollment in today’s market, paid ad campaigns are an excellent way to optimize ROI. The potential avenues for higher education advertising are many. From traditional media (TV, newspaper, radio, billboards, and transit ads) to digital media (search, display, video, and social), colleges have a vast array of options to choose from. Discover how to choose the best advertising venues for your college, university, or higher education program.

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+ digital-media

How Gen Z and Millennials Use Social Media Differently

Social media marketing matters! To truly succeed in this area, businesses must understand their target audience’s social media usage. For example, the two generations we describe as digital natives,...

+ digital-media
mock up image of a social media ad on a laptop

What is location targeting (or local PPC) and why should I use it?

The ability to implement location targeting is one of the best features of pay-per-click advertising. From cost savings to increased brand awareness and sales, discover the many ways in which...

+ digital-media
Illustration of a Woman interacting with a video streaming platform

Powerful Promotion: Developing an Effective Video Marketing Strategy

Every day, it grows harder to capture consumers’ attention. Content proliferates rapidly (offline and on), attention spans are short, and efforts to promote your business, product, or service are...