Campus advertising is a vital part of the marketing mix for many organizations. But it’s not enough to understand why you should advertise to college students or even the basics of how to advertise on campus. To create effective advertising campaigns, you must also know the best ways to reach and influence young adults, who are deeply enmeshed in the digital landscape. Explore the social media habits of college students to maximize your marketing campaign results.
For colleges and university programs looking to increase enrollment in today’s market, paid ad campaigns are an excellent way to optimize ROI. The potential avenues for higher education advertising...
Social media marketing matters! To truly succeed in this area, businesses must understand their target audience’s social media usage. For example, the two generations we describe as digital natives,...
The ability to implement location targeting is one of the best features of pay-per-click advertising. From cost savings to increased brand awareness and sales, discover the many ways in which...