Successful Campus Media Campaigns: FSU College of Business

We’re pleased to share the second post in our successful campus media campaign case study series with you today. Join us as we examine Florida State University College of Business’s Higher Education Targeting Campaign.

Florida State University College of Business’s Higher Education Targeting Campaign

Objective: 

Florida State University College of Business was looking to drive additional traffic to their website and increase applications to their Masters of Business Analytics Program.

Strategy: 

For this campaign, the primary target demographic was young adults currently enrolled in college in Florida. Because this audience spends a large percentage of their time online, primarily on their mobile devices, an integrated advertising strategy was indicated.

To deliver on awareness and enrollment goals, MSS Media, Inc. devised a full-funnel digital and campus marketing strategy. Using branding and engagement as key objectives for the campaign, we utilized both campus outdoor signage and digital, location specific geo-targeted advertisements in the vicinity of specific campuses throughout the state of Florida.

+ Discover the specific benefits of OOH/DOOH, transit ads, and postering. 

Executed:

• Campaign Positioning
• Campus Marketing
• Out-of-Home Advertising
• Posters
• Digital Advertising
• Geotargeting

+ Discover how geo-targeted advertising benefits your business.

Results: 

As a result of our successful integrated advertising campaign, 1M+ impressions were delivered.

See our complete guide to advertising to university students.

Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!