Digital ads are a relatively new addition to the marketing toolkit, but their effect has been enormous. Whether you’re purchasing PPC search ads or paying for audio ads on Spotify, you now have the ability to advertise your product, service, or business to billions of people around the world quickly and affordably. Not only that, you can target your digital ads in incredibly specific ways, optimize them almost effortlessly, and track their effectiveness with amazing precision. Let’s explore the extraordinary world of digital advertising,