---
title: Marketing News & Events | MSSmedia | Higher Ed Marketing (3)
description: Higher Ed Marketing | Updates from the MSSmedia team related to our industry, our company and our customers' success stories (3)
---

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##### + Higher Ed Marketing (3)

[![](https://info.mssmedia.com/hubfs/Misc%20Images/png-clipart-digital-marketing-services-marketing-advertising-marketing-strategy-marketing-text-service-1.png)](https://info.mssmedia.com/blog/future-of-higher-education-advertising-mirrors-the-future-of-higher-ed)

## [The Future of Higher Education Advertising Mirrors the Future of Higher Ed](https://info.mssmedia.com/blog/future-of-higher-education-advertising-mirrors-the-future-of-higher-ed)

A group of distinguished instructors recently reviewed current trends to [predict](https://universityservices.wiley.com/2025-future-of-higher-ed-infographic/) what higher education might look like by 2025. Not only does their analysis suggest the ways that institutions may need to change to meet the needs of students and faculty, it also indicates the future direction of higher education advertising. Use these findings to plan your long-term marketing strategy.

[Read More](https://info.mssmedia.com/blog/future-of-higher-education-advertising-mirrors-the-future-of-higher-ed)

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##### + higher-ed-marketing

[![](https://info.mssmedia.com/hubfs/Adult%20Students.jpg)](https://info.mssmedia.com/blog/higher-ed-marketing-strategies-attract-returning-adult-students)

## [Higher Ed Marketing Strategies: Attract Returning Adult Students](https://info.mssmedia.com/blog/higher-ed-marketing-strategies-attract-returning-adult-students)

The number of people who began college but left without a degree grew to 39 million in 2020, an increase of almost [nine percent](https://www.chronicle.com/article/finishing-what-they-started) in two years*.* Reaching out to this growing population is not only an...

[Read More](https://info.mssmedia.com/blog/higher-ed-marketing-strategies-attract-returning-adult-students)

##### + higher-ed-marketing

[![](https://info.mssmedia.com/hubfs/Next%20Gen%20and%20Parents.jpg)](https://info.mssmedia.com/blog/how-to-reach-younger-students-to-increase-enrollment)

## [How To Reach Younger Students to Increase Enrollment](https://info.mssmedia.com/blog/how-to-reach-younger-students-to-increase-enrollment)

The sooner you begin marketing to high school students, the [more likely](https://eab.com/insights/blogs/enrollment/6-proven-ways-to-boost-your-college-enrollment/) they are to enroll. Early contact builds awareness and excitement for the possibilities of both higher education and college...

[Read More](https://info.mssmedia.com/blog/how-to-reach-younger-students-to-increase-enrollment)

##### + higher-ed-marketing

[![](https://info.mssmedia.com/hubfs/Mock%20Up%20Images/FSU%20College%20of%20Business/CaseStudies_FloridaState5.jpg)](https://info.mssmedia.com/blog/developing-mobile-first-student-recruitment-campaign)

## [Developing a Mobile-First Student Recruitment Campaign](https://info.mssmedia.com/blog/developing-mobile-first-student-recruitment-campaign)

The vast majority of potential college students spend a significant amount of time on their smartphones, making mobile marketing a vital part of your enrollment efforts. Learn how to create a...

[Read More](https://info.mssmedia.com/blog/developing-mobile-first-student-recruitment-campaign)

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