As we discussed in our recent post on the current state of higher ed enrollment, there are several effective ways to conduct student recruitment campaigns in 2022. Targeting adult learners is one of the most powerful ways of recruiting college students in the current climate. Discover the importance of this demographic for enrollment campaign success.
Digital marketing solutions may be the most important part of a successful student recruitment campaign, and videos are a key digital marketing tool. Develop an effective video marketing strategy to...
The ability to implement location targeting is one of the best features of local pay-per-click (PPC) advertising. Learn how using location specific geo-targeted advertisements can increase college...
Parents play a huge role in the college decision process. Whether to attend, which college to choose, what to major in - these are huge choices that will impact students’ lives for decades to come....