+ Higher Ed Marketing (4)

Parents play a huge role in the college decision process. Whether to attend, which college to choose, what to major in - these are huge choices that will impact students’ lives for decades to come. With this kind of pressure, many young people turn to their parents for advice. And parents, who are often financing their children’s education, have plenty of say in the matter. For this reason, recruiting college students by targeting their parents is a highly effective enrollment campaign tactic.  Learn more about recruiting college students by targeting their parents (why and how).

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+ higher-ed-marketing

5 Social Media Marketing Strategies to Increase College Enrollment

Our recent look at the current state of higher ed enrollment covered the challenges of recruiting college students in 2022 and some of the best ways to overcome those issues. As we discussed, digital...

+ higher-ed-marketing
students walking

Student Recruitment: The Current State of Higher Ed Enrollment

For the first time since the start of the COVID-19 pandemic, the current state of higher education enrollment is brightening. While competition for student recruitment and retention remains serious...

+ higher-ed-marketing

What Makes for a Winning College Recruitment Ad?

You know your school is a wonderful institution with so much to offer students. But how do you convey that information effectively to prospects? How do you ensure that your important message not only...