+ Higher Ed Marketing (5)

For colleges and university programs looking to increase enrollment in today’s market, paid ad campaigns are an excellent way to optimize ROI. The potential avenues for higher education advertising are many. From traditional media (TV, newspaper, radio, billboards, and transit ads) to digital media (search, display, video, and social), colleges have a vast array of options to choose from. Discover how to choose the best advertising venues for your college, university, or higher education program.

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+ higher-ed-marketing
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Why Enlist a Media + PR Agency When Recruiting College Students

Recruiting college students can be challenging at the best of times. University marketing departments are currently facing a tumultuous environment and a very competitive marketplace. Thankfully,...

+ higher-ed-marketing
Illustration of a megaphone and icons of various advertising campaign elements, like a cellphone, graphs, and email

How to Measure the Success of a Higher Education Advertising Campaign

Creating a higher education advertising campaign that follows a proven process and utilizes modern marketing best practices is essential to student recruitment success. But once you’ve created and...

+ higher-ed-marketing
Snippet of an infographic, part of text saying " Total mobile time spent on social media is 21% and growing"

7 Deadly Sins of Student Recruitment Enrollment Campaigns

Are your student recruitment marketing efforts failing? Do you need more leads, increased numbers of qualified applicants, and better enrollment numbers? Are you looking for better bang for your...