+ Higher Ed Marketing (6)

Creating a higher education advertising campaign that follows a proven process and utilizes modern marketing best practices is essential to student recruitment success. But once you’ve created and executed your college recruitment campaign, you still have some work to do! You must track and analyze your results throughout the campaign, as well as after your advertising efforts wrap up. This allows you to adjust your tactics for maximum efficacy and inform future campaign efforts. Let’s discuss how to accurately measure the success of your higher ed ad campaign.

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+ higher-ed-marketing
Snippet of an infographic, part of text saying " Total mobile time spent on social media is 21% and growing"

7 Deadly Sins of Student Recruitment Enrollment Campaigns

Are your student recruitment marketing efforts failing? Do you need more leads, increased numbers of qualified applicants, and better enrollment numbers? Are you looking for better bang for your...

+ higher-ed-marketing
Gen Z Students using various devices

5 Successful Student Recruitment Marketing Campaigns

So far, our “Recruiting Students” blog series has covered the building blocks and step-by-step process of creating a successful student recruitment campaign. We’ve also looked at best practices for...

+ higher-ed-marketing
Gen Z Illustration, male student leaning on desk with tablet

5 Innovative Ways to Execute an Effective College Recruitment Campaign

When it comes to student recruitment, innovation is especially important. Your target audience is young, modern, and not likely to be attracted to stale advertising efforts and old school campaigns....