+ Marketing Toolkit (13)

For almost all of us, the past few years were a real shock to the system. Around the world, people faced a wide range of unexpected personal challenges, while business as usual was upended and companies struggled to hold on through the worst of the global pandemic. At MSS Media we believe strongly in meeting every obstacle with determination, a positive attitude, and a growth mindset. Here are the biggest business lessons we learned in the times of COVID and the changes we made to enable us and our clients to continue to thrive.

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College Recruitment: Identifying Your Target Audience

As a student recruitment professional, identifying your target audience probably seems pretty straightforward. You’re marketing your school or program to teens and young adults (and their parents),...

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Highway in a rural area with "next steps" written on the road

Property Marketing Best Practices Drive Target Audience Engagement

We’ve covered the basics of creating a successful property marketing campaign and we’ve taken a deep dive into several of the most important components of an effective student housing marketing...

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Students outside in front of a large wooden and glass structure

How to Create a Successful Student Enrollment Campaign

We recently discussed what a state-of-the-art student enrollment marketing campaign consists of and how an effective recruitment campaign strengthens your school’s reputation, extends your reach,...