--- title: Marketing News & Events | MSSmedia | Marketing Toolkit (12) description: Marketing Toolkit | Updates from the MSSmedia team related to our industry, our company and our customers' success stories (12) --- [![MSSmedia](https://info.mssmedia.com/hubfs/MSSmedia_February2020/Images/ico_logo.svg "MSSmedia")](https://mssmedia.com) - [Expertise](https://mssmedia.com/our-expertise/) - [Media + Advertising](https://mssmedia.com/our-expertise/mediaadvertising/) - [Digital Media](https://mssmedia.com/our-expertise/digital-advertising-management/) - [Public Relations](https://mssmedia.com/our-expertise/public-relations/) - [Campus Marketing](https://info.mssmedia.com/campus-marketing) - [Higher Ed Marketing](https://info.mssmedia.com/higher-ed-pillar-content) - [Property Marketing](https://info.mssmedia.com/property-marketing) - [Government](https://mssmedia.com/government) - [Work](https://mssmedia.com/our-work/) - [About](https://mssmedia.com/about/) - [Blog](https://info.mssmedia.com/blog) - [Let's Collaborate](https://mssmedia.com/lets-collaborate/) ### EXPERT PERSPECTIVES # Newsworthy + Notable [![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a) ##### + Marketing Toolkit (12) [![Illustration of integrated marketing methods](https://info.mssmedia.com/hubfs/Misc%20Images/role-of-imc.jpg)](https://info.mssmedia.com/blog/what-is-an-integrated-marketing-strategy-and-why-do-i-need-one) ## [What Is an Integrated Marketing Strategy and Why Do I Need One?](https://info.mssmedia.com/blog/what-is-an-integrated-marketing-strategy-and-why-do-i-need-one) So far our “planning an effective modern marketing campaign” series has explored the preparatory work necessary for creating a potent marketing campaign. Our posts on [developing a buyer persona for your target audience](https://info.mssmedia.com/blog/how-do-i-create-a-buyer-persona-why-is-it-important) and [setting marketing campaign goals](https://info.mssmedia.com/blog/how-to-develop-marketing-goals-that-increase-campaign-effectiveness) cover the first pass of the DISCOVER stage. Today we delve into the CREATE stage of campaign planning as we discuss how and why to identify the right mix of paid advertising (both digital and traditional) and earned, owned, and shared media for a successful integrated marketing strategy. [Read More](https://info.mssmedia.com/blog/what-is-an-integrated-marketing-strategy-and-why-do-i-need-one) ##### + Popular Topics [Campus Media](https://info.mssmedia.com/blog/tag/campus-media) [Digital Media](https://info.mssmedia.com/blog/tag/digital-media) [Media + Advertising](https://info.mssmedia.com/blog/tag/media-advertising) [Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z) [Marketing Toolkit](https://info.mssmedia.com/blog/tag/marketing-toolkit) [Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing) [Public Relations](https://info.mssmedia.com/blog/tag/public-relations) [Property Marketing](https://info.mssmedia.com/blog/tag/property-marketing) ##### + Search ### BE IN THE KNOW We deliver the latest media tips + insider marketing advice straight to your inbox. [![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a) ##### + marketing-toolkit [![Black and white photo of woman on deck](https://info.mssmedia.com/hubfs/Canva%20images/Barbara%20BW.png)](https://info.mssmedia.com/blog/planning-a-winning-real-estate-marketing-campaign-an-mssmedia-demo) ## [Planning a Winning Real Estate Marketing Campaign - An MSSmedia Demo](https://info.mssmedia.com/blog/planning-a-winning-real-estate-marketing-campaign-an-mssmedia-demo) If you’ve been following our property marketing posts, you know that we’ve thoroughly explored what a [student housing marketing campaign](https://info.mssmedia.com/blog/what-is-a-student-housing-property-marketing-campaign) is and examined the basics of [creating a successful real...](https://info.mssmedia.com/blog/successful-campaigns-for-student-housing) [Read More](https://info.mssmedia.com/blog/planning-a-winning-real-estate-marketing-campaign-an-mssmedia-demo) ##### + marketing-toolkit [![\Designed by slidesgo / Freepik\](https://info.mssmedia.com/hubfs/Misc%20Images/3075759.jpg)](https://info.mssmedia.com/blog/how-to-develop-marketing-goals-that-increase-campaign-effectiveness) ## [How to Develop Marketing Goals That Increase Campaign Effectiveness](https://info.mssmedia.com/blog/how-to-develop-marketing-goals-that-increase-campaign-effectiveness) In good times and bad, advertising is [essential](https://www.forbes.com/sites/forbesagencycouncil/2020/05/11/why-you-should-continue-to-advertise-in-a-recession/?sh=31e8813cc825) for business success. Effective ad campaigns help firms attract new customers and maintain existing ones by increasing online or in-person traffic,... [Read More](https://info.mssmedia.com/blog/how-to-develop-marketing-goals-that-increase-campaign-effectiveness) ##### + marketing-toolkit [![clipart-digital-marketing-services-marketing-advertising-marketing-strategy-marketing-text-service](https://info.mssmedia.com/hubfs/Misc%20Images/png-clipart-digital-marketing-services-marketing-advertising-marketing-strategy-marketing-text-service-1.png)](https://info.mssmedia.com/blog/what-is-a-winning-digital-marketing-strategy-for-2021) ## [What Is a Winning Digital Marketing Strategy for 2021?](https://info.mssmedia.com/blog/what-is-a-winning-digital-marketing-strategy-for-2021) MSS Media, Inc. is known for creating winning marketing strategies and building [award-worthy campaigns](https://mssmedia.com/our-work/) that help our clients connect effectively and efficiently with their target audiences to deliver... [Read More](https://info.mssmedia.com/blog/what-is-a-winning-digital-marketing-strategy-for-2021) [Previous](https://info.mssmedia.com/blog/tag/marketing-toolkit/page/11) [All posts](https://info.mssmedia.com/blog/all) [Next](https://info.mssmedia.com/blog/tag/marketing-toolkit/page/13) Media + PR agency specializing in Education, Government, Real Estate & Lifestyle. © 2026 MSSmedia