Marketing is no easy task at the best of times, and marketing during a pandemic is truly challenging. This past spring we explored how following three simple corporate communications principles helped our company adjust to the new normal. Today we’re going to examine how COVID-19 is affecting marketing campaigns and what businesses are doing to engage their target audiences successfully, even in these difficult and uncertain times.
In this fifth post in our Property Marketing for Student Housing blog series, we complete the DISCOVER stage of marketing strategy development before moving on to stage two - CREATE. Here we discuss...
Are you struggling to meet your recruitment goals? Enhanced marketing will certainly help you on your way. Learn what an effective student recruitment marketing campaign consists of in today’s...
Traditionally, the back-to-school season (for both fall and spring semesters) is a prime advertising time for businesses targeting college students (and their parents). Even in these turbulent times,