Topics: Media + Advertising, Campus Media
Looking to make an advertising splash? Consider a campus takeover event! Designed to increase brand awareness among young adults, this high impact tactic is one of the most effective traditional campus media strategies out there.
What is a campus takeover?
A campus takeover utilizes the advertising domination tactic to reach college students. Out-of-home ads (OOH) in various formats are placed across campus, drawing students’ attention throughout their day. This builds familiarity and brand recall rapidly and allows for multi-product messaging, storytelling and more.
Why is a takeover such an effective traditional campus media strategy?
This tactic works especially well on college campuses, where students are essentially a captive audience - spending the vast majority of their time in a very small area. As an added benefit, OOH is known to build brand awareness with a lower CPM (cost per thousand impressions) than other advertising media.
"Creativity may well be the last legal unfair competitive advantage we can take to run over the competition."
– DAVE TROTT
Campus takeover media placement options are numerous.
Traditional campus media options include:
- Interior and exterior building signage
- Interior and exterior transit advertising
- Billboards (traditional and digital)
- Postering
Ads can be placed almost anywhere, including along roadways, on newsstands and kiosks, and both inside and outside of shopping malls, stadiums, movie theaters, convenience stores, gyms, bars, restaurants and gas stations. Popular campus locations include high-traffic areas like student unions, dorms, dining halls, lecture halls, libraries and bookstores.
Layer geo-targeted mobile advertising on top of your OOH efforts to increase target audience awareness and engagement.
See the other posts in this series:
See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
