--- title: "Traditional Campus Media: Campus Takeovers" description: Looking to make an advertising splash? Campus takeover events are one of the most effective traditional campus media strategies out there. image: https://info.mssmedia.com/hubfs/Mock%20Up%20Images/UH%20Nursing/UH%20Case%20Study.jpg --- [![MSSmedia](https://info.mssmedia.com/hubfs/MSSmedia_February2020/Images/ico_logo.svg "MSSmedia")](https://mssmedia.com) - [Expertise](https://mssmedia.com/our-expertise/) - [Media + Advertising](https://mssmedia.com/our-expertise/mediaadvertising/) - [Digital Media](https://mssmedia.com/our-expertise/digital-advertising-management/) - [Public Relations](https://mssmedia.com/our-expertise/public-relations/) - [Campus Marketing](https://info.mssmedia.com/campus-marketing) - [Higher Ed Marketing](https://info.mssmedia.com/higher-ed-pillar-content) - [Property Marketing](https://info.mssmedia.com/property-marketing) - [Government](https://mssmedia.com/government) - [Work](https://mssmedia.com/our-work/) - [About](https://mssmedia.com/about/) - [Blog](https://info.mssmedia.com/blog) - [Let's Collaborate](https://mssmedia.com/lets-collaborate/) # Traditional Campus Media: Campus Takeovers Topics: [Media + Advertising](https://info.mssmedia.com/blog/topic/media-advertising), [Campus Media](https://info.mssmedia.com/blog/topic/campus-media) Posted by: [Marketing](https://info.mssmedia.com/blog/author/marketing) Looking to make an advertising splash? Consider a campus takeover event! Designed to increase brand awareness among young adults, this high impact tactic is one of the most effective traditional campus media strategies out there. ![UH Case Study](https://info.mssmedia.com/hs-fs/hubfs/Mock%20Up%20Images/UH%20Nursing/UH%20Case%20Study.jpg?width=1000&height=519&name=UH%20Case%20Study.jpg) ## What is a campus takeover? A campus takeover utilizes the advertising [domination tactic](https://www.autostrade.it/en/comunicazione-e-media/ad-moving/domination) to reach college students. Out-of-home ads (OOH) in various formats are placed across campus, drawing students’ attention throughout their day. This builds familiarity and brand recall rapidly and allows for multi-product messaging, storytelling and more.   ![MSS Media - Value of Campus Advertising](https://info.mssmedia.com/hs-fs/hubfs/Infographic%20Snippets%20for%20Blog/MSS%20Media%20-%20Value%20of%20Campus%20Advertising.jpg?width=750&height=500&name=MSS%20Media%20-%20Value%20of%20Campus%20Advertising.jpg)   [![VIEW OUR MARKETING TOOLKIT](https://no-cache.hubspot.com/cta/default/6893619/eef74d23-567c-4feb-b570-52f427df0a1e.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/eef74d23-567c-4feb-b570-52f427df0a1e) ## Why is a takeover such an effective traditional campus media strategy? This tactic works especially well on college campuses, where students are essentially a captive audience - spending the vast majority of their time in a very small area. As an added benefit, OOH is known to build brand awareness with a lower CPM (cost per thousand impressions) than other advertising media.   > ![QuoteMark](https://info.mssmedia.com/hs-fs/hubfs/Misc%20Images/QuoteMark.png?width=140&name=QuoteMark.png) > > "Creativity may well be the last legal unfair competitive advantage we can take to run over the competition."  > > – DAVE TROTT ## Campus takeover media placement options are numerous.  Traditional campus media options include:  - Interior and exterior building signage - Interior and exterior transit advertising - Billboards (traditional and digital) - Postering Ads can be placed almost anywhere, including along roadways, on newsstands and kiosks, and both inside and outside of shopping malls, stadiums, movie theaters, convenience stores, gyms, bars, restaurants and gas stations. Popular campus locations include high-traffic areas like student unions, dorms, dining halls, lecture halls, libraries and bookstores. Layer geo-targeted mobile advertising on top of your OOH efforts to increase target audience awareness and engagement.   > See the other posts in this series: > > - [Traditional Campus Media: OOH Advertising](https://info.mssmedia.com/blog/traditional-campus-media-ooh-advertising) > - [Traditional Campus Media: DOOH Advertising](https://info.mssmedia.com/blog/traditional-campus-media-dooh-advertising) > - [Traditional Campus Media: Transit Advertising](https://info.mssmedia.com/blog/transit-ads) > - [Traditional Campus Media: Postering](https://info.mssmedia.com/blog/postering) > - [Traditional Campus Media: Newspaper Ads](https://info.mssmedia.com/blog/newspaper-ads) > - [Traditional Campus Media: Tabling](https://info.mssmedia.com/blog/tabling)   **See our complete guide to advertising to university students.**   [![OUR CAMPUS ADVERTISING APPROACH](https://no-cache.hubspot.com/cta/default/6893619/03aae2cf-8fac-4a00-acaf-f38168345b0a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/03aae2cf-8fac-4a00-acaf-f38168345b0a)   *Here at* [*MSS Media, Inc.*](https://mssmedia.com/lets-collaborate/)*, we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. 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