Topics: Media + Advertising, Campus Media
Today’s post in our successful campus media campaigns series explores how Illinois State University's College of Business helped the college reach qualified students with compelling and informative messaging, driving program awareness and participation. Learn how campus advertising can do the same for your program or event.
Objective:
MSS Media Inc. provided media buy and placement services for Illinois State University's College of Business as they worked to promote the Means Center Accelerator Program to ILSTU student entrepreneurs. This program admits students who have developed a business and begun seeing growth. Program funding helps these business owners take their enterprises to the next level of success.
Strategy:
To help reach their awareness and recruitment objectives, the college utilized out-of-home (OOH) signage containing:
- Eye catching images
- Compelling messaging
- QR codes prospective participants could scan with their mobile phones to learn more
Media placements included bus and bike shelters throughout the ILSTU campus.
+ Learn why traditional campus media delivers excellent ROI.
Executed:
- Traditional media
- OOH advertising
- Transit advertising
- Campus advertising
- Strategic media buying and planning
Results:
By placing OOH and transit advertisements throughout the ILSTU campus, we helped the college reach local students and drive program awareness and participation.
+ Promote events on campus with powerful college media strategies.
See other successful campus media campaigns in action:
- UCF's Alcohol Prevention and Health Center
- Florida State University's College of Business
- ACC's University Village
- Greystar's 24 Jones
- Greystar's SoCam 290
- Lyft
- University of Houston's College of Nursing
- Spotify
- Target
- Air National Guard
- Army National Guard
- Army ROTC
- Spectrum
- Amazon
- GNC
- SHI
- USC Campus Wellbeing and Education
- Firefly Festival
- Rutgers - School of Management and Labor Relations
- Tulane University Study Abroad
- USC Gould School of Law
- USC Civic Engagement
- TIAA
- NIH All of Us Campaign
- Towson ATOD
- UCF Green Dot
- UI Health
- Live Nation
- Clinical Trials
- Baltimore County Health and Human Services
- Rutgers School of Business
- Maryland Jockey Club
- YWCA McLean County
- USC Institute for Addiction Science
- SeaWorld Halloween
Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
