+ Media + Advertising (3)

For colleges and university programs looking to increase enrollment in today’s market, paid ad campaigns are an excellent way to optimize ROI. The potential avenues for higher education advertising are many. From traditional media (TV, newspaper, radio, billboards, and transit ads) to digital media (search, display, video, and social), colleges have a vast array of options to choose from. Discover how to choose the best advertising venues for your college, university, or higher education program.

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Snippet of an infographic, part of text saying " Total mobile time spent on social media is 21% and growing"

7 Deadly Sins of Student Recruitment Enrollment Campaigns

Are your student recruitment marketing efforts failing? Do you need more leads, increased numbers of qualified applicants, and better enrollment numbers? Are you looking for better bang for your...

+ media-advertising
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Modern OOH Advertising: Why You Must Incorporate Mobile Tactics

There are those that think traditional media is dead and digital advertising is the only way to go. However, out-of-home (OOH) advertising still has an important role to play in many campaigns. In...

+ media-advertising
Gen Z Students using various devices

5 Successful Student Recruitment Marketing Campaigns

So far, our “Recruiting Students” blog series has covered the building blocks and step-by-step process of creating a successful student recruitment campaign. We’ve also looked at best practices for...