---
title: Marketing News & Events | MSSmedia | Media + Advertising (3)
description: Media + Advertising | Updates from the MSSmedia team related to our industry, our company and our customers' success stories (3)
---

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##### + Media + Advertising (3)

[![programmatic dooh - campus advertising - a blank white billboard on a red wall](https://info.mssmedia.com/hubfs/Blank%20billboard.jpeg)](https://info.mssmedia.com/blog/programmatic-dooh-the-tech-that-scaled-the-campus)

## [Programmatic DOOH: The Tech That Scaled the Campus](https://info.mssmedia.com/blog/programmatic-dooh-the-tech-that-scaled-the-campus)

In the high-energy ecosystem of a university campus, traditional advertising sometimes feels like yesterday’s news. Students are savvy, mobile-first, and experts at tuning out static noise. To break through, brands are turning to [Programmatic Digital Out-of-Home](https://broadsign.com/blog/what-is-programmatic-digital-out-of-home/) (pDOOH)—the technology that has effectively turned campus screens from simple signage into high-performance digital assets. 

[Read More](https://info.mssmedia.com/blog/programmatic-dooh-the-tech-that-scaled-the-campus)

##### + Popular Topics

[Campus Media](https://info.mssmedia.com/blog/tag/campus-media)

[Digital Media](https://info.mssmedia.com/blog/tag/digital-media)

[Media + Advertising](https://info.mssmedia.com/blog/tag/media-advertising)

[Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z)

[Marketing Toolkit](https://info.mssmedia.com/blog/tag/marketing-toolkit)

[Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing)

[Public Relations](https://info.mssmedia.com/blog/tag/public-relations)

[Property Marketing](https://info.mssmedia.com/blog/tag/property-marketing)

##### + Search

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##### + media-advertising

[![crowd of people on the street - campus media specialists](https://info.mssmedia.com/hubfs/Eye%20viewing%20digital%20information%20represented%20by%20circles%20and%20signs.jpeg)](https://info.mssmedia.com/blog/the-dark-funnel-reaching-students-before-they-search)

## [The Dark Funnel: Reaching Students Before They Search](https://info.mssmedia.com/blog/the-dark-funnel-reaching-students-before-they-search)

 In the competitive landscape of advertising to college students, simply showing up when they're actively searching isn't enough. By then, they've likely already formed opinions and narrowed their...

[Read More](https://info.mssmedia.com/blog/the-dark-funnel-reaching-students-before-they-search)

##### + media-advertising

[![campus OOH billboard advertising - blank billboards lit up at night](https://info.mssmedia.com/hubfs/Blank%20billboard%20at%20night.jpeg)](https://info.mssmedia.com/blog/the-2026-state-of-campus-media-beyond-billboard-advertising)

## [The 2026 State of Campus Media: Beyond Billboard Advertising](https://info.mssmedia.com/blog/the-2026-state-of-campus-media-beyond-billboard-advertising)

As we settle into the early months of 2026, the image of a student walking across campus has fundamentally changed. They aren’t just dodging frisbees or rushing to a 9:00 AM lecture; they are moving...

[Read More](https://info.mssmedia.com/blog/the-2026-state-of-campus-media-beyond-billboard-advertising)

##### + media-advertising

[![Cultivating Your Spring Back-to-School Marketing Plan: road sign that says "spring" with a blue, cloudy sky behind](https://info.mssmedia.com/hubfs/Young%20business%20person%20working%20on%20tablet%20and%20shows%20the%20inscription%20DIGITAL%20VISON-1.jpeg)](https://info.mssmedia.com/blog/ai-for-campus-marketing-a-revolution)

## [AI for Campus Marketing: A Revolution](https://info.mssmedia.com/blog/ai-for-campus-marketing-a-revolution)

In the dynamic world of university advertising, effective marketing is crucial for engaging the campus community. Traditional methods, while still relevant, often face challenges in terms of reach,...

[Read More](https://info.mssmedia.com/blog/ai-for-campus-marketing-a-revolution)

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