Topics: Media + Advertising, Campus Media
Younger generations are seeking opportunities for connection - moments that they can discover and share. The majority believe that participating in events helps them connect better with their friends, communities and the world at large. Promoting your organization or brand at campus events is an excellent way to reach young adult audiences. Add tabling to your traditional campus media tactics this coming school year.
There are many opportunities for tabling.
You can engage in effective university marketing by setting up a table for campus tours, speaking events, open houses, info sessions, athletic events, and other in-person campus activities. These are great times to interact with current students, potential students, their parents, and other influential people.
"This idea of shared humanity and the connections that we make with one another - that's what, in fact, makes life worth living."
– CLINT SMITH
Handouts increase the effectiveness of tabling.
In addition to sharing your brand benefits and company information, provide something tangible to make your presence both appreciated and memorable.
- Give out branded swag. Students will happily accept (and show off) free branded items that showcase their school’s superiority. Hats, t-shirts, foam fingers etc. guarantee exposure in person and on social media. Weather friendly gear will make a big showing at outdoor events too. Think hand warmers, hoodies, stocking hats, scarves, water bottles, personal misting fans, cooling towels and more.
- Offer a student discount. Coupons aren’t just the province of older generations. Members of younger generations love them too. And discounts encourage most consumers to make unplanned purchases and try new businesses. Students have enormous buying power and their brand loyalty isn’t yet cemented. Giving away coupons encourages them to test out your product or service, and perhaps locks in a customer for life.
See the other posts in this series:
See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
