Advertise to Students with Emerging Media: Audio Streaming Platforms

Traditional advertising methods alone are no longer enough to maintain competitiveness in the media and marketing space. Incorporating emerging media into campus marketing campaigns is a highly effective tactic. Advertise on audio streaming platforms to extend your reach and maximize your ROI.

Why should I advertise to students on audio streaming platforms?

The audio streaming space is increasing in popularity each year and shows no signs of slowing down. More and more users are shifting to these platforms every day. This includes music, radio programming and podcast apps. Some of the most popular audio streaming platforms are Spotify, YouTube Music, iHeartRadio, Pandora, Apple Music and Apple Podcasts.

By buying space on audio streaming platforms, advertisers can strategically target users who fit their desired audience profile. Each individual who uses an audio streaming service must create an account. These profiles require information such as the user’s gender, age, address and music preferences. This critical demographic data serves as a way for advertisers to target potential niche audiences. 

Businesses can also measure advertising data that is integral in evaluating and optimizing their campaigns. On Spotify, for instance, advertisers can measure user interaction and see if an individual listened until the very end of an ad. 

“Meet your customers in the environment of their choice, not where it’s convenient for you."

– CYNDIE SHAFFSTALL

How should I advertise to students on audio streaming platforms?

There are two ways to advertise to students on audio streaming platforms. Digital display ads (which utilize static images, GIFs or video) are served to the audience of your choice on the streaming platform’s app. Audio advertisements are the ads users hear while listening to an audio streaming platform. Both can be highly effective when done well and targeted correctly.

+ Learn more about the benefits of audio advertising

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Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.

Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!