Did you know that the best way to successfully engage with any audience is to understand who they are and what they want? In fact, getting this right is absolutely crucial for any modern marketing campaign. When you take the time to identify specific buyer personas for your intended audience, you’ll have a more complete picture of who they are and how to reach them efficiently and effectively.
As a student recruitment professional, identifying your target audience probably seems pretty straightforward. You’re marketing your school or program to teens and young adults (and their parents),...
We’ve covered the basics of creating a successful property marketing campaign and we’ve taken a deep dive into several of the most important components of an effective student housing marketing...
In this fifth post in our Property Marketing for Student Housing blog series, we complete the DISCOVER stage of marketing strategy development before moving on to stage two - CREATE. Here we discuss...