As a society, we are now firmly ensconced in the digital age. Our social, economic, and political focus has shifted from industrialization to information technology. In this highly dynamic landscape, emerging media (specifically emerging digital technologies and platforms) have an increasingly important role to play in the world of marketing. Let’s explore what emerging media is and how marketers can use it to their advantage.
Student housing rental properties, while potentially very lucrative, face several challenges in today’s changing world. As the student housing market has become more crowded, residences compete for...
Many property marketers recognize that digital marketing solutions are an important part of their efforts to increase heads in beds. However, marketing directors may not realize how essential new...
In this installment of our Recruiting Students blog series, we complete the DISCOVER stage of marketing strategy development before moving on to stage two - CREATE. Here we discuss how and why to...