In most respects, planning and executing a successful digital advertising campaign is the same as planning and executing a traditional advertising campaign. In either case, you need to develop functional marketing goals, identify a target buyer persona, research the market, select the most effective channels for the job, consider your target buyer's journey, track your results, and refine tactics as necessary to achieve the optimal outcome. There are, however, some specific things to keep in mind when utilizing digital ads. Let’s explore what goal setting, buyer persona creation, and budget planning look like for a successful digital advertising campaign.
