--- title: Marketing News & Events | MSSmedia | Millennials + Gen Z (10) description: Millennials + Gen Z | Updates from the MSSmedia team related to our industry, our company and our customers' success stories (10) --- [![MSSmedia](https://info.mssmedia.com/hubfs/MSSmedia_February2020/Images/ico_logo.svg "MSSmedia")](https://mssmedia.com) - [Expertise](https://mssmedia.com/our-expertise/) - [Media + Advertising](https://mssmedia.com/our-expertise/mediaadvertising/) - [Digital Media](https://mssmedia.com/our-expertise/digital-advertising-management/) - [Public Relations](https://mssmedia.com/our-expertise/public-relations/) - [Campus Marketing](https://info.mssmedia.com/campus-marketing) - [Higher Ed Marketing](https://info.mssmedia.com/higher-ed-pillar-content) - [Property Marketing](https://info.mssmedia.com/property-marketing) - [Government](https://mssmedia.com/government) - [Work](https://mssmedia.com/our-work/) - [About](https://mssmedia.com/about/) - [Blog](https://info.mssmedia.com/blog) - [Let's Collaborate](https://mssmedia.com/lets-collaborate/) ### EXPERT PERSPECTIVES # Newsworthy + Notable [![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a) ##### + Millennials + Gen Z (10) [![Infographic snippet of the value of campus advertising](https://info.mssmedia.com/hubfs/Infographic%20Snippets%20for%20Blog/MSS%20Media%20-%20Value%20of%20Campus%20Advertising.jpg)](https://info.mssmedia.com/blog/five-reasons-why-university-advertising-is-valuable) ## [Five Reasons Why University Advertising Is Valuable](https://info.mssmedia.com/blog/five-reasons-why-university-advertising-is-valuable) In today's rapidly changing landscape, businesses often struggle to choose the marketing tactics that will help them achieve their desired results. Companies trying to reach younger audiences may be tempted to abandon traditional advertising tactics in favor of an entirely digital approach. However, when done correctly, university advertising remains a highly effective way to reach and engage teenagers and young adults. [Read More](https://info.mssmedia.com/blog/five-reasons-why-university-advertising-is-valuable) ##### + Popular Topics [Campus Media](https://info.mssmedia.com/blog/tag/campus-media) [Digital Media](https://info.mssmedia.com/blog/tag/digital-media) [Media + Advertising](https://info.mssmedia.com/blog/tag/media-advertising) [Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z) [Marketing Toolkit](https://info.mssmedia.com/blog/tag/marketing-toolkit) [Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing) [Public Relations](https://info.mssmedia.com/blog/tag/public-relations) [Property Marketing](https://info.mssmedia.com/blog/tag/property-marketing) ##### + Search ### BE IN THE KNOW We deliver the latest media tips + insider marketing advice straight to your inbox. [![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a) ##### + millennials-gen-z [![](https://info.mssmedia.com/hubfs/Infographic%20Snippets%20for%20Blog/MSSmedia%20Social%20Media%20Behavior.jpg)](https://info.mssmedia.com/blog/how-gen-z-and-millennials-use-social-media-differently) ## [How Gen Z and Millennials Use Social Media Differently](https://info.mssmedia.com/blog/how-gen-z-and-millennials-use-social-media-differently) Social media marketing matters! To truly succeed in this area, businesses must understand their target audience’s social media usage. For example, the two generations we describe as digital natives,... [Read More](https://info.mssmedia.com/blog/how-gen-z-and-millennials-use-social-media-differently) ##### + millennials-gen-z [![Illustration of a megaphone and icons of various advertising campaign elements, like a cellphone, graphs, and email](https://info.mssmedia.com/hubfs/Misc%20Images/60255e7341de62c988dd08aa_DigitalAdvertising.jpg)](https://info.mssmedia.com/blog/how-to-measure-the-success-of-a-higher-education-advertising-campaign) ## [How to Measure the Success of a Higher Education Advertising Campaign](https://info.mssmedia.com/blog/how-to-measure-the-success-of-a-higher-education-advertising-campaign) Creating a higher education advertising campaign that follows a [proven process](https://info.mssmedia.com/blog/how-to-create-a-successful-student-enrollment-campaign) and utilizes modern marketing [best practices](https://info.mssmedia.com/blog/marketing-best-practices-drive-successful-student-recruitment) is essential to student recruitment success. But once you’ve created and... [Read More](https://info.mssmedia.com/blog/how-to-measure-the-success-of-a-higher-education-advertising-campaign) ##### + millennials-gen-z [![Illustration of two people discussing metrics and numbers](https://info.mssmedia.com/hubfs/Misc%20Images/Stock%20broker.png)](https://info.mssmedia.com/blog/digital-ads-research-budgeting-for-a-successful-digital-campaign) ## [Digital Ads - Research & Budgeting for a Successful Digital Campaign](https://info.mssmedia.com/blog/digital-ads-research-budgeting-for-a-successful-digital-campaign) In most respects, planning and executing a successful digital advertising campaign is the same as planning and executing a traditional advertising campaign. In either case, you need to develop... [Read More](https://info.mssmedia.com/blog/digital-ads-research-budgeting-for-a-successful-digital-campaign) [Previous](https://info.mssmedia.com/blog/tag/millennials-gen-z/page/9) [All posts](https://info.mssmedia.com/blog/all) [Next](https://info.mssmedia.com/blog/tag/millennials-gen-z/page/11) Media + PR agency specializing in Education, Government, Real Estate & Lifestyle. © 2026 MSSmedia