As a student recruitment professional, identifying your target audience probably seems pretty straightforward. You’re marketing your school or program to teens and young adults (and their parents), end of story. Or is it? The best way to successfully engage with any audience is to understand who they are and what they want, so it’s important to get this right. Identify buyers’ personas for your target market to reach them as efficiently and effectively as possible.
We’ve covered the basics of creating a successful property marketing campaign and we’ve taken a deep dive into several of the most important components of an effective student housing marketing...
In this fifth post in our Property Marketing for Student Housing blog series, we complete the DISCOVER stage of marketing strategy development before moving on to stage two - CREATE. Here we discuss...
Are you struggling to meet your recruitment goals? Enhanced marketing will certainly help you on your way. Learn what an effective student recruitment marketing campaign consists of in today’s...