In this fifth post in our Property Marketing for Student Housing blog series, we complete the DISCOVER stage of marketing strategy development before moving on to stage two - CREATE. Here we discuss how and why to identify the right mix of paid advertising (both digital and traditional) and earned, owned, and shared media for a successful integrated marketing strategy.
Are you struggling to meet your recruitment goals? Enhanced marketing will certainly help you on your way. Learn what an effective student recruitment marketing campaign consists of in today’s...
Traditionally, the back-to-school season (for both fall and spring semesters) is a prime advertising time for businesses targeting college students (and their parents). Even in these turbulent times,
As a student housing property manager, your target audience likely seems pretty straightforward. You’re marketing your property to college students, end of story. Or is it? The best way to...