Social media marketing matters! To truly succeed in this area, businesses must understand their target audience’s social media usage. For example, the two generations we describe as digital natives, Gen Z and millennials, use social media differently. And that divergence is important. Learn what those variations are, and why they matter.
Creating a higher education advertising campaign that follows a proven process and utilizes modern marketing best practices is essential to student recruitment success. But once you’ve created and...
In most respects, planning and executing a successful digital advertising campaign is the same as planning and executing a traditional advertising campaign. In either case, you need to develop...
Are your student recruitment marketing efforts failing? Do you need more leads, increased numbers of qualified applicants, and better enrollment numbers? Are you looking for better bang for your...