In today's rapidly changing landscape, businesses often struggle to choose the marketing tactics that will help them achieve their desired results. Companies trying to reach younger audiences may be tempted to abandon traditional advertising tactics in favor of an entirely digital approach. However, when done correctly, university advertising remains a highly effective way to reach and engage teenagers and young adults.
Social media marketing matters! To truly succeed in this area, businesses must understand their target audience’s social media usage. For example, the two generations we describe as digital natives,...
Creating a higher education advertising campaign that follows a proven process and utilizes modern marketing best practices is essential to student recruitment success. But once you’ve created and...
In most respects, planning and executing a successful digital advertising campaign is the same as planning and executing a traditional advertising campaign. In either case, you need to develop...