Topics: Digital Media
In today's digital age, marketers have access to a vast array of tools and tactics to reach their target audience. One of the most important marketing strategies is to create frequent exposure to your brand and messaging. Marketers can also benefit from location targeting. You can set messaging frequency and location targeting on most digital marketing channels, including social media, email marketing, and paid digital advertising. Learn more about these important marketing strategies.
Why is frequent exposure such an important part of successful marketing strategies?
There are a number of reasons why frequent exposure is important for marketers. First, it helps create brand awareness. When people see your brand repeatedly, they're more likely to remember it and associate it with positive feelings. This can lead to increased consideration and engagement.
“Nobody counts the number of ads you run; they just remember the impression you make."
– BILL BERNBACH
Of course, there’s a fine line between frequent exposure and overexposure. If you bombard your target audience with marketing messages, they’re likely to become annoyed and tune you out. It’s important to find a balance that strikes the right chord with your audience.
What are the benefits of location targeting?
Location targeting allows advertisers to reach their ideal audience while they’re frequenting specific locations. For example, a clothing retailer might want to target their ads to people who are in the vicinity of their stores. A student housing company may want to reach young adults within a 5 mile radius of campus. Community colleges might want to target high school students in their major metro region.
+ Discover the benefits of geo-targeted advertisements.
Effective location targeting drives better results and maximizes ROI. However, it’s important to use this strategy wisely. If you target too broadly, you may be paying for messaging that’s reaching the wrong people. Restrict your location too severely and you won’t impact as much of your target audience as you’d like.
Here are some tips for using frequent exposure and location targeting most effectively.
Know your audience.
The first step to effective marketing is to know your audience. What are their interests? What are their needs? What are their pain points? Once you understand your audience, you can tailor your marketing messages to appeal directly to them.
Create a consistent message.
Your marketing messages should be consistent across all channels. This means using the same branding, messaging, and tone in your social media posts, email marketing, and paid advertising. This will help create a strong brand identity and make it more likely that people will remember your message.
Track your results.
It’s important to track the results of your marketing campaigns so that you can see what’s working and what’s not. With this information, you can adjust your strategy and make sure you’re getting the most out of your marketing budget.
+See why regular digital media marketing audits are essential to marketing success.
Need help creating an effective marketing plan?
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
