In the competitive landscape of advertising to college students, simply showing up when they're actively searching isn't enough. By then, they've likely already formed opinions and narrowed their options. To truly capture their attention and loyalty, brands need to operate in what we call the "Dark Funnel"—the crucial, often unseen, stage where students are absorbing information and forming perceptions long before they ever type a query into a search bar.
As we settle into the early months of 2026, the image of a student walking across campus has fundamentally changed. They aren’t just dodging frisbees or rushing to a 9:00 AM lecture; they are moving...
In the dynamic world of university advertising, effective marketing is crucial for engaging the campus community. Traditional methods, while still relevant, often face challenges in terms of reach,...
Reaching today's college students requires a smart, multi-faceted approach. Forget relying solely on flyers tacked to notice boards. The modern campus is a dynamic environment brimming with digital...