Reaching today's college students requires a smart, multi-faceted approach. Forget relying solely on flyers tacked to notice boards. The modern campus is a dynamic environment brimming with digital natives. So when considering how to advertise on campus, you'll inevitably face a key question. How to advertise on campus most effectively - digital marketing or out-of-home (OOH) advertising? Read on for the answer!
For years, out-of-home (OOH) advertisingwas considered a less measurable medium than its digital counterparts. While the impact of billboards, transit ads and digital screens on brand awareness was...
Marketing to Generation Z? Traditional marketing tactics often fall flat with this demographic. So how do you capture their interest and build brand loyalty? The answer lies in creating engaging...
Looking to make an advertising splash? Consider a campus takeover event! Designed to increase brand awareness among young adults, this high impact tactic is one of the most effective traditional...