Marketing to Generation Z? Traditional marketing tactics often fall flat with this demographic. So how do you capture their interest and build brand loyalty? The answer lies in creating engaging experiences. Two powerful tools to achieve this are gamification and interactive content. Level up your Gen Z marketing efforts today!
Looking to make an advertising splash? Consider a campus takeover event! Designed to increase brand awareness among young adults, this high impact tactic is one of the most effective traditional...
Today’s post in our successful campus media campaigns series explores how Illinois State University's College of Business helped the college reach qualified students with compelling and informative...
Younger generations are seeking opportunities for connection - moments that they can discover and share. The majority believe that participating in events helps them connect better with their...