Marketing to Generation Z? Traditional marketing tactics often fall flat with this demographic. So how do you capture their interest and build brand loyalty? The answer lies in creating engaging experiences. Two powerful tools to achieve this are gamification and interactive content. Level up your Gen Z marketing efforts today!
Traditional advertising methods alone are no longer enough to maintain competitiveness in the media and marketing space. Incorporating emerging media into campus marketing campaigns is a highly...
Although you may not think of LinkedIn as an emerging media platform, its influence continues to grow. As college students begin to look for internships and career opportunities, it becomes an...
We know how important advertising to college students is. But we also know the inherent difficulties. Most young adults don’t watch broadcast TV, listen to terrestrial radio or subscribe to cable....