If you are trying to reach college students today, you already know the organic reach game is harder than ever. Algorithms change weekly, and Gen Z’s BS detector is sharper than any of their predecessors’. This is where a strategic approach to marketing through social media—specifically paid advertising—becomes your most powerful tool. Here’s how to craft paid social campaigns that actually resonate with the campus crowd in 2025.
In today's interconnected world, a robust digital marketing strategy is no longer a luxury but a necessity for higher education institutions. Understanding social media usage statistics is paramount...
In today's competitive landscape, on-campus recruiting demands more than just a table at the career fair. To truly connect with the next generation of top talent, companies need to speak their...
Gen Z are the first true digital natives. They’ve never known a world without the internet, smartphones and social media. Understanding this cohort (those born roughly between the mid-1990s and the...