Gen Z are the first true digital natives. They’ve never known a world without the internet, smartphones and social media. Understanding this cohort (those born roughly between the mid-1990s and the early 2010s) requires moving beyond surface-level observations and delving into their intricate psychographics.
Marketing to Generation Z? Traditional marketing tactics often fall flat with this demographic. So how do you capture their interest and build brand loyalty? The answer lies in creating engaging...
Traditional advertising methods alone are no longer enough to maintain competitiveness in the media and marketing space. Incorporating emerging media into campus marketing campaigns is a highly...
Although you may not think of LinkedIn as an emerging media platform, its influence continues to grow. As college students begin to look for internships and career opportunities, it becomes an...