---
title: Marketing News & Events | MSSmedia | Barbara Gretsch, CEO (5)
description: Updates from the MSSmedia team related to our industry, our company and our customers' success stories (5)
---

[![MSSmedia](https://info.mssmedia.com/hubfs/MSSmedia_February2020/Images/ico_logo.svg "MSSmedia")](https://mssmedia.com)

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##### + Barbara Gretsch, CEO wrote:

## [Super Bowl Commercial Ads & Their Continuous Rise](https://info.mssmedia.com/blog/media-planning-buying/super-bowl-commercial-continuous-rise)

The Super Bowl delivers a massive television audience each year, unlike any other American event. Viewers anticipate not only the outcome of the game but also the alluring high-priced commercial spots that no one wants to miss.

[Read More](https://info.mssmedia.com/blog/media-planning-buying/super-bowl-commercial-continuous-rise)

##### + Popular Topics

[Campus Media](https://info.mssmedia.com/blog/tag/campus-media)

[Digital Media](https://info.mssmedia.com/blog/tag/digital-media)

[Media + Advertising](https://info.mssmedia.com/blog/tag/media-advertising)

[Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z)

[Marketing Toolkit](https://info.mssmedia.com/blog/tag/marketing-toolkit)

[Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing)

[Public Relations](https://info.mssmedia.com/blog/tag/public-relations)

[Property Marketing](https://info.mssmedia.com/blog/tag/property-marketing)

##### + Search

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##### Recent Posts by Barbara Gretsch, CEO

[![Unbound Conference](https://info.mssmedia.com/hubfs/unbound-2017-image-492x360.jpg)](https://info.mssmedia.com/blog/millennials-generation-z/unbound-rise-generation-z)

## [Unbound, Miami: The Rise of Generation Z](https://info.mssmedia.com/blog/millennials-generation-z/unbound-rise-generation-z)

Unbound Miami, 2017: “With a huge shift in the type of media consumed and platforms used by Generation Z, we will discuss the strategies, platforms, and tactics that will drive engagement within this...

[Read More](https://info.mssmedia.com/blog/millennials-generation-z/unbound-rise-generation-z)

[![Generation Z Appeal](https://info.mssmedia.com/hubfs/Gen%20Z%20and%20more.jpg)](https://info.mssmedia.com/blog/campus-advertising-tips/colleges-newest-market-generation-z)

## [Colleges’ Newest Market: What is Generation Z?](https://info.mssmedia.com/blog/campus-advertising-tips/colleges-newest-market-generation-z)

For us all, life moves on. Millennials are beginning to make their way in the real world, leaving college behind.  [A younger crowd is taking the stage](http://adage.com/article/cmo-strategy/move-millennials-gen-z/296577/). Generation Z has entered the college-era and is...

[Read More](https://info.mssmedia.com/blog/campus-advertising-tips/colleges-newest-market-generation-z)

[![Group of young college students sitting on grass in the park](https://info.mssmedia.com/hubfs/Stock%20images/Group%20of%20young%20college%20students%20sitting%20on%20grass%20in%20the%20park.jpeg)](https://info.mssmedia.com/blog/campus-advertising-tips/back-school-advertising)

## [Back-to-School Advertising: Not Just a Season](https://info.mssmedia.com/blog/campus-advertising-tips/back-school-advertising)

While the “Back-to-School” season is commonly considered the months where college students get back into the swing of things after the summer break, marketing for this period should not be considered...

[Read More](https://info.mssmedia.com/blog/campus-advertising-tips/back-school-advertising)

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