Colleges’ Newest Market: What is Generation Z?

Posted by: Barbara Gretsch, CEO

Colleges' Newest Demographic. Generation Z.

For us all, life moves on. Millennials are beginning to make their way in the real world, leaving college behind.  A younger crowd is taking the stage.  Generation Z has entered the college-era and is the newest candidates for loans, credit cards, real estate leases, and more.  Their attention is not only captured by traditional advertisements, but they are entirely at home with digital ones.  Generation Z is the most “tech-savvy” group of individuals that the world has seen.

The vast majority of these young adults have not experienced life without the use of technology.  A lifestyle where answers are not at one’s fingertips, or easily downloadable from a smartphone application, is foreign to Generation Z.  Advertising has changed forever— and it’s thanks to these younger, technology-driven generations.  The use of digital marketing is at the highest rate ever, and will only continue to skyrocket.  While businesses continue to enjoy success using traditional modes of advertising, they are wisely making use of the new digital methods as well.

Although it may seem like the earth revolves around technology, more is yet to come.  The group following behind Generation Z will be even more at home with mobile platforms.  People of all ages will soon be unable to imagine life before cell phones.  To capture the attention of these young individuals, market on every platform— digital included.  Generation Z has moved the millennial generation out of the college market place, and the world of technology and digital marketing will only continue to grow.

Take a look at our authoritative guide to college recruitment in the age of Generation Z. And if we can help with a strategy to raise the profile of your organization with this group, please get in touch!

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