The vast majority of these young adults have not experienced life without the use of technology. A lifestyle where answers are not at one’s fingertips, or easily downloadable from a smartphone application, is foreign to Generation Z. Advertising has changed forever— and it’s thanks to these younger, technology-driven generations. The use of digital marketing is at the highest rate ever, and will only continue to skyrocket. While businesses continue to enjoy success using traditional modes of advertising, they are wisely making use of the new digital methods as well.
Although it may seem like the earth revolves around technology, more is yet to come. The group following behind Generation Z will be even more at home with mobile platforms. People of all ages will soon be unable to imagine life before cell phones. To capture the attention of these young individuals, market on every platform— digital included. Generation Z has moved the millennial generation out of the college market place, and the world of technology and digital marketing will only continue to grow.
If we can help with a strategy to raise the profile of your organization with this group, please get in touch!
Here at MSSmedia, we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSSmedia a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!