The Super Bowl delivers a massive television audience each year, unlike any other American event. Viewers anticipate not only the outcome of the game but also the alluring high-priced commercial spots that no one wants to miss.
AdAge reports that ads this year are going in the ballpark of $5 million for 30-second commercial slots. Five million is a hefty price in the DVR culture of 2018, where people often tune out or fast forward through TV ads.
Although advertising commercials are currently in a race with technology, the Super Bowl timed TV commercials are the only exception. Consider the following statistics:
The total ad spends throughout the first 52 years of the NBC Super Bowl is roughly $5.2 billion.
This year’s game will capture 2.5% of broadcast network advertising, which has doubled from 2010.
Overall, the relevance and value of Super Bowl ads will only continue to rise in our culture. Of course, the Super Bowl creates history for the football hall of fame, but it is also symbolic of the importance of advertising in our society.