Today’s post in our successful campus media campaigns case explores how Lyft achieved increased brand awareness and ridership through a nation-wide integrated campus media campaign. Attain your business objectives through the use of similar college media strategies.
The share of American adults who live in middle class households has steadily contracted in the past five decades, while the percentage of low income households continues to rise. Almost one-third of...
In today's rapidly changing and increasingly digital landscape, businesses often struggle to choose the marketing tactics that will help them achieve their desired results. Companies trying to reach...
Parents play a huge role in the college decision process. Whether to attend, which college to choose, what to major in - these are huge choices that will impact students’ lives for decades to come....