As we discussed in our recent post on the current state of higher ed enrollment, there are several effective ways to conduct student recruitment campaigns in 2022. Targeting adult learners is one of the most powerful ways of recruiting college students in the current climate. Discover the importance of this demographic for enrollment campaign success.
This week’s post in our successful campus media campaigns series explores how retail giant Target reached thousands of students with two successful back-to-school campus media campaigns. Learn how...
Audio streaming services continue to explode in popularity, especially among young adults. Spotify, Pandora, and other digital platforms are the preferred sources of audio information and...
As we previously discussed, spring back-to-school advertising is an important long-term proposition for many businesses targeting college students (and their families). Incorporate these four college...