Topics: Digital Media, Campus Media
Today’s post in our successful campus media campaigns series explores how the University of Houston College of Nursing achieved record high information session attendance and program enrollment through an integrated campus media campaign. Learn how you can achieve your business goals with similar college media strategies.
University of Houston's College of Nursing Enrollment Campaign
The University of Houston (UH) College of Nursing offers excellent, affordable and flexible undergraduate and graduate degree programs for individuals interested in pursuing or advancing a career in nursing. Students who already have a university degree can become a nurse in the college’s Second Degree program.
Objective:
For this campaign, The UH College of Nursing was looking to increase applications for their Second Degree Bachelor of Science in Nursing (BSN) programing and increase attendance at information sessions for their Master of Science in Nursing program.
Strategy:
Using geo-targeted mobile advertising, we echoed outdoor signage placed strategically throughout the Houston market. The billboard messaging brought brand awareness to key target neighborhoods for higher education messaging while the mobile advertisements further drew viewers’ attention and actions.
Executed:
- Mobile Marketing
- Digital Advertising
- Campus Marketing
- Strategic Media Buying and Planning
Results:
The University of Houston College of Nursing experienced record high RSVPs for the BSN information session and Master of Science in Nursing program enrollment for the 2017-2018 school year.
+ See Successful Campus Media Campaigns: UCF's Alcohol Prevention and Health Center.
+ See Successful Campus Media Campaigns: Florida State University's College of Business.
+ See Successful Campus Media Campaigns: ACC's University Village.
+ See Successful Campus Media Campaigns: Greystar's 24 Jones
+ See Successful Campus Media Campaigns: Greystar's SoCam 290
Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
