Did you know that the best way to successfully engage with any audience is to understand who they are and what they want? In fact, getting this right is absolutely crucial for any modern marketing campaign. When you take the time to identify specific buyer personas for your intended audience, you’ll have a more complete picture of who they are and how to reach them efficiently and effectively.
As student housing property managers struggle to meet their occupancy goals in an intensely competitive environment, many are looking for innovative marketing strategies that will successfully...
For almost all of us, the past few years were a real shock to the system. Around the world, people faced a wide range of unexpected personal challenges, while business as usual was upended and...
As a student recruitment professional, identifying your target audience probably seems pretty straightforward. You’re marketing your school or program to teens and young adults (and their parents),...