Many property marketers recognize that digital marketing solutions are an important part of their efforts to increase heads in beds. However, marketing directors may not realize how essential new media platforms are for reaching their occupancy goals. As one of the pillars of a holistic marketing strategy, properly planned and implemented electronic campaigns produce great fruit. And they’re especially beneficial when pursuing a student population.
In this installment of our Recruiting Students blog series, we complete the DISCOVER stage of marketing strategy development before moving on to stage two - CREATE. Here we discuss how and why to...
So far our “planning an effective modern marketing campaign” series has explored the preparatory work necessary for creating a potent marketing campaign. Our posts on developing a buyer persona for...
If you’ve been following our property marketing posts, you know that we’ve thoroughly explored what a student housing marketing campaign is and examined the basics of creating a successful real...