--- title: Marketing News & Events | MSSmedia | Marketing (48) description: Team marketing brings you the best of news and commentary (48) --- [![MSSmedia](https://info.mssmedia.com/hubfs/MSSmedia_February2020/Images/ico_logo.svg "MSSmedia")](https://mssmedia.com) - [Expertise](https://mssmedia.com/our-expertise/) - [Media + Advertising](https://mssmedia.com/our-expertise/mediaadvertising/) - [Digital Media](https://mssmedia.com/our-expertise/digital-advertising-management/) - [Public Relations](https://mssmedia.com/our-expertise/public-relations/) - [Campus Marketing](https://info.mssmedia.com/campus-marketing) - [Higher Ed Marketing](https://info.mssmedia.com/higher-ed-pillar-content) - [Property Marketing](https://info.mssmedia.com/property-marketing) - [Government](https://mssmedia.com/government) - [Work](https://mssmedia.com/our-work/) - [About](https://mssmedia.com/about/) - [Blog](https://info.mssmedia.com/blog) - [Let's Collaborate](https://mssmedia.com/lets-collaborate/) ### EXPERT PERSPECTIVES # Newsworthy + Notable [![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a) ##### + Marketing wrote: [![Illustration of a woman receiving several online and social media notifications](https://info.mssmedia.com/hubfs/Misc%20Images/Notifications.png)](https://info.mssmedia.com/blog/harness-the-energy-of-digital-ads-power-of-ppc) ## [Harness the Energy of Digital Ads & the Power of PPC](https://info.mssmedia.com/blog/harness-the-energy-of-digital-ads-power-of-ppc) Digital ads are a relatively new addition to the marketing toolkit, but their effect has been enormous. Whether you’re purchasing PPC search ads or paying for audio ads on Spotify, you now have the ability to advertise your product, service, or business to billions of people around the world quickly and affordably. Not only that, you can target your digital ads in incredibly specific ways, optimize them almost effortlessly, and track their effectiveness with amazing precision. Let’s explore the extraordinary world of digital advertising, [Read More](https://info.mssmedia.com/blog/harness-the-energy-of-digital-ads-power-of-ppc) ##### + Popular Topics [Campus Media](https://info.mssmedia.com/blog/tag/campus-media) [Digital Media](https://info.mssmedia.com/blog/tag/digital-media) [Media + Advertising](https://info.mssmedia.com/blog/tag/media-advertising) [Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z) [Marketing Toolkit](https://info.mssmedia.com/blog/tag/marketing-toolkit) [Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing) [Public Relations](https://info.mssmedia.com/blog/tag/public-relations) [Property Marketing](https://info.mssmedia.com/blog/tag/property-marketing) ##### + Search ### BE IN THE KNOW We deliver the latest media tips + insider marketing advice straight to your inbox. [![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a) ##### Recent Posts by Marketing Team marketing brings you the best of news and commentary [![Group of college students walking and laughing](https://info.mssmedia.com/hubfs/Misc%20Images/istockphoto-1165683016-612x612.jpg)](https://info.mssmedia.com/blog/why-enlist-a-media-pr-agency-when-recruiting-college-students) ## [Why Enlist a Media + PR Agency When Recruiting College Students](https://info.mssmedia.com/blog/why-enlist-a-media-pr-agency-when-recruiting-college-students) Recruiting college students can be challenging at the best of times. University marketing departments are currently facing a tumultuous environment and a very competitive marketplace. Thankfully,... [Read More](https://info.mssmedia.com/blog/why-enlist-a-media-pr-agency-when-recruiting-college-students) [![A group of professional women in a meeting ](https://info.mssmedia.com/hubfs/Images%20Jul2020/Teamwork/Shay_Studios_Miami-127.jpg)](https://info.mssmedia.com/blog/top-5-signs-you-need-to-hire-a-digital-marketing-agency) ## [The Top 5 Signs You Need to Hire a Digital Marketing Agency](https://info.mssmedia.com/blog/top-5-signs-you-need-to-hire-a-digital-marketing-agency) Almost all organizations now recognize the absolute necessity of digital marketing for business success. However, many companies aren’t sure how best to achieve the results they’re looking for. Is... [Read More](https://info.mssmedia.com/blog/top-5-signs-you-need-to-hire-a-digital-marketing-agency) [![Illustration of a megaphone and icons of various advertising campaign elements, like a cellphone, graphs, and email](https://info.mssmedia.com/hubfs/Misc%20Images/60255e7341de62c988dd08aa_DigitalAdvertising.jpg)](https://info.mssmedia.com/blog/how-to-measure-the-success-of-a-higher-education-advertising-campaign) ## [How to Measure the Success of a Higher Education Advertising Campaign](https://info.mssmedia.com/blog/how-to-measure-the-success-of-a-higher-education-advertising-campaign) Creating a higher education advertising campaign that follows a [proven process](https://info.mssmedia.com/blog/how-to-create-a-successful-student-enrollment-campaign) and utilizes modern marketing [best practices](https://info.mssmedia.com/blog/marketing-best-practices-drive-successful-student-recruitment) is essential to student recruitment success. But once you’ve created and... [Read More](https://info.mssmedia.com/blog/how-to-measure-the-success-of-a-higher-education-advertising-campaign) [Previous](https://info.mssmedia.com/blog/author/marketing/page/47) [All posts](https://info.mssmedia.com/blog/all) [Next](https://info.mssmedia.com/blog/author/marketing/page/49) Media + PR agency specializing in Education, Government, Real Estate & Lifestyle. © 2026 MSSmedia