The Biggest Business Lessons We Learned in 2020

Topics: Marketing Toolkit

Posted by: Marketing

For almost all of us, 2020 was a real shock to the system. Around the world, people faced a wide range of unexpected personal challenges, while business as usual was upended and companies struggled to hold on through the worst of the global pandemic. At MSSmedia we believe strongly in meeting every obstacle with determination, a positive attitude, and a growth mindset. Here are the biggest business lessons we learned in 2020 and the changes we’ve made to enable us and our clients to continue to thrive.

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Business Lessons Learned in 2020: Be Nimble

For MSSmedia, these challenging times have highlighted the importance of both personal flexibility and company agility. Although the transition to a work from home environment (and back again) was not without its hiccups, our team members stepped up willingly and made the best of a difficult situation. As a small media and PR agency built on selling our services, we needed to shift focus quickly in order to survive the rapid changes and the long and bumpy road ahead. 

 

Business Lessons Learned in 2020: Service Over Sales

By looking to our company’s core value of creating a sincere difference for our clients, we were able to align our motivation and actions around serving our clients in the new normal rather than focusing on simply trying to sell the services that had proven successful pre-pandemic. By embodying a positive attitude and honing in on the three important areas of focus for corporate communications in times of crisis, we hope to not only weather the storm but also to help guide other small businesses to better times ahead.

 

+ Engage your target audience successfully, even during a pandemic.

 

Business Lessons Learned in 2020: Innovate for Growth

As a small business, the gig economy has allowed us to continue to pursue organizational growth (even in these uncertain times) while maintaining a keen eye on our bottom line. Thanks in large part to the challenges of COVID, we’ve forged ahead in new and unanticipated ways.  The use of platforms like Upwork and the rise in virtual communications have expanded our network of experts in the field, allowing us to bring on superior talent we would not otherwise have had the opportunity to engage with here in Miami. 

 

+ Successful back-to-college advertising in the time of COVID

 

Business Lessons Learned in 2020: Always Improve

Additionally, we took advantage of the unexpected transition time to hone our marketing craft in order to serve our clients more effectively than ever before. We’ve ramped up our original content creation to provide much needed educational marketing resources customized specifically for the target sectors we serve. 

 

VIEW OUR MARKETING TOOLKIT

 

We also amplified our digital marketing offerings in order to maximize our clients’ results, even in the midst of these challenging times.

 

QuoteMark

“The greater the obstacle, the more glory in overcoming it.”

- MOLIÈRE

 

Here at MSSmedia, we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSSmedia a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!

   
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