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As campus marketing specialists, we’ve worked on thousands of student-centered campaigns. Whether you’re looking for applicants for an advanced degree program, study abroad opportunity, public health program or charity run-walk, you know how important it is to get word out quickly and effectively. See five excellent ways to publicize your program or event and its enrollment deadline.

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Successful Campus Media Campaigns: Firefly Festival

Today’s post in our successful campus media campaigns series explores how the Firefly Festival reached tens of thousands of college students with compelling and informative messaging, driving event...

The Future of Higher Education Advertising Mirrors the Future of Higher Ed

A group of distinguished instructors recently reviewed current trends to predict what higher education might look like by 2025. Not only does their analysis suggest the ways that institutions may...

Digital Campus Advertising by Platform: TikTok

Social media accounted for a third of all digital advertising spending in 2022. And with good reason! Almost 5 billion people across the world use social media, and that number continues to increase....