Topics: Media + Advertising, Campus Media
Today’s post in our successful campus media campaigns series explores how Tulane University reached thousands of college students every day with compelling and informative messaging, driving program and event awareness. Learn how campus advertising can do the same for your organization.
Objective:
MSS Media Inc. provided media buy and placement services for Tulane University’s Center for Global Education - Office of Study Abroad as they worked to promote awareness of their programs and increase attendance at their Study Abroad Fair (held annually during International Education Week).
Strategy:
To reach their objectives, the department utilized signage containing a QR code that students could scan with their mobile phones to see the Study Abroad Fair schedule. Media placements included shelters and newspaper kiosks.
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Executed:
- Traditional media
- OOH advertising
- Transit advertising
- Campus media
- Strategic media buying and planning
Results:
Our Tulane University campus media placements generated almost 100,000 impressions weekly for the Study Abroad department, raising program awareness and supporting event attendance goals.
See other successful campus media campaigns in action:
- UCF's Alcohol Prevention and Health Center
- Florida State University's College of Business
- ACC's University Village
- Greystar's 24 Jones
- Greystar's SoCam 290
- Lyft
- University of Houston's College of Nursing
- Spotify
- Target
- Air National Guard
- Army National Guard
- Army ROTC
- Spectrum
- Amazon
- GNC
- SHI
- USC Campus Wellbeing and Education
- Firefly Festival
- Rutgers - School of Management and Labor Relations
Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
