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When it comes to effective college media strategies, you can’t go wrong with online advertising. When used appropriately, this tactic not only offers powerful reach and engagement, it’s also extremely cost effective! Explore the benefits of online advertising as part of a successful campus marketing plan.

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Use Location Targeting to Increase College Enrollment

The ability to implement location targeting is one of the best features of local pay-per-click (PPC) advertising. Learn how using location specific geo-targeted advertisements can increase college...

Why Advertising at Virginia Commonwealth University Is Valuable

Founded in 1838, Virginia Commonwealth University (or VCU) is ranked a top 100 research university by the National Science Foundation and is home to one of the top-ranked public graduate arts...

Successful Campus Media Campaigns: Lyft

Today’s post in our successful campus media campaigns case explores how Lyft achieved increased brand awareness and ridership through a nation-wide integrated campus media campaign. Attain your...