As a student recruitment professional, identifying your target audience probably seems pretty straightforward. You’re marketing your school or program to teens and young adults (and their parents), end of story. Or is it? The best way to successfully engage with any audience is to understand who they are and what they want, so it’s important to get this right. Identify buyers’ personas for your target market to reach them as efficiently and effectively as possible.
We’ve covered the basics of creating a successful property marketing campaign and we’ve taken a deep dive into several of the most important components of an effective student housing marketing...
An effective recruitment campaign strengthens your school’s reputation, extends your reach, generates leads, attracts more qualified applicants and increases overall enrollment. Today we examine the...
Marketing is no easy task at the best of times, and marketing during a pandemic is truly challenging. This past spring we explored how following three simple corporate communications principles...