As a student housing property manager, your target audience likely seems pretty straightforward. You’re marketing your property to college students, end of story. Or is it? The best way to successfully engage with any audience is to understand who they are and what they want. When you take the time to identify target market personas for your intended audience, you’ll have a more complete picture of who they are and how to reach them efficiently and effectively.
Despite the growing number of majors and universities throughout the United States, college enrollment has experienced a decline in recent years, according to the National Student Clearinghouse...
We recently discussed what a state-of-the-art student housing property marketing campaign consists of and how an effective leasing campaign increases brand awareness, attracts more qualified...
Are you struggling to meet your occupancy goals? Enhanced marketing will certainly help you on your way. Learn what an effective student housing property marketing campaign consists of in today’s...