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The constant emails and notifications from retailers may seem annoying for some, but Millennials embrace it. According to a new study from Euclid Analytics, this generation enjoys interactions from brands as they shop. 74% of survey participants said they were open to receive messages on their phones during a store visit, while 81% of respondents said they were open to stores being in touch (text or email) after the shopping trip.

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Festival Images

Capturing Millennials at Music Festivals

Flower headbands, good music, and fun in the sun mean festival season is here. Festival season also means Millennials will be flocking to different cities across the nation to see their favorite...

MSSmedia Brand Creative

How to Win with Affluent Millennials

Millennials are quickly becoming the largest generation by population size. They are also obtaining higher levels of affluence and impacting the way high end and luxury brands are approaching their...

Young blond woman blowing a bubble gum bubble

Move Out of the Way to Market to Millennials

According to the Harvard Business Review, two traits that tap into the fundamental DNA of most Millennials are sociability and urgency. Nike has done a great job of marrying these two traits with its...