While the “Back-to-School” season is commonly considered the months where college students get back into the swing of things after the summer break, marketing for this period should not be considered a flash in time.
While the “Back-to-School” season is commonly considered the months where college students get back into the swing of things after the summer break, marketing for this period should not be considered a flash in time.
College students represent one of the most valuable target markets. While in school, they are making their own purchasing decisions for the first time, which makes them impressionable for brands. If...
The constant emails and notifications from retailers may seem annoying for some, but Millennials embrace it. According to a new study from Euclid Analytics, this generation enjoys interactions from...
Flower headbands, good music, and fun in the sun mean festival season is here. Festival season also means Millennials will be flocking to different cities across the nation to see their favorite...