Though there is a debate on where Generation Z ends and the Millennial Generation begins, those at the end of the spectrum for Gen Z (born 1997-2012) are already starting to graduate college. Gen Z is on the way to becoming one of the largest generations (about 32% of the population), and with that comes spending power. Spring Break comes as a welcomed distraction for most students, but how do you capture the attention of these "digital natives" as they make plans with friends and travel across the world?
