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Facebook conducted a survey to understand the reasons why millennials are so obsessed with Instagram. Yes, they are not as active on Facebook as people may think, but they definitely love Facebook owned Instagram. 

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MSSmedia Brand Creative

Advertising is Increasingly Relevant to Millennials

According to new research from Axicom, millennials believe advertising is becoming more relevant to them. The survey found that perceived relevancy of ads decreases as a consumer age, which means the...

Student body

Creative Ways to Engage Students for Back to School

Over the next few weeks, classes will be starting, and college kids will be heading back to campus or stepping foot on campus for the first time. For advertisers, this is a new season to target these...

Effective Billboard OOH Promotions

OOH is Effective in Driving Back-to-School Dollars

Retailers rake in dollars during back-to-school and college shopping. Holiday shopping is the highest spending period, but back-to-school shopping comes in second with an estimated $68 billion to be...