Back-To-College Advertising: The Complete Guide

Topics: Planning Resources, Campus Advertising

Posted by: Barbara Gretsch, CEO

Believe it or not, the end of summer is not too far away. Soon enough, millennial students will be moving back on campuses across the nation. Even though August and September still feel far away, starting to think about back-to-college campus advertising is crucial to success when those months roll around.

Group portrait of young college studentsBut why should businesses think about advertising to millennials in the first place? Well, there are currently 8 million Millennials in the U.S. alone. Being nearly one-fourth of the total population, they have an annual buying power of $200 billion. So, with your business's advertisement displayed on college campuses across the nation, you gain immense exposure. Ultimately, back-to-college advertising is lucrative and provides ROI.

Not only do Millennials (and all college students) have excellent buying power, but they also spend an average of 10.6 hours per day on campus. That means that there are captive buyers on campus that could be seeing your ad every morning as they walk to class. Talk about exposure!

Millennial marketing doesn't need to be complicated. At MSSmedia, we are campus media experts who understand how to place your ads in front of those students who are ready to buy.

Why Back-To-School?

With the influx of college students back onto a college campus in August and September, the campus population will nearly triple in a short period. With MSSmedia, you'll get your advertisement not only in front of college students but their families too. Triple the impressions at the same cost? That's the MSSmedia commitment to excellence. If you want to reach college students, MSSmedia is the clear choice for an advertising agency.

Advertising to Generations Z and Y.

MSSmedia has over 15 years of experience marketing to millennials across the specific generations. In a class of their own, marketing to millennials is not like marketing to baby boomers. We know Generation Z and Y. And, we know how to create custom marketing strategies that will resonate with them for the back-to-college season. At MSSmedia, we understand what the marketplace will look like returning to college and how to maximize your marketing dollars to advertise to millennial consumers. We're campus media experts and can deliver both traditional and digital media solutions that drive consumers to your business.

Traditional and Digital Advertising.

We are campus media experts, through and through. That means that we, of course, know our way around traditional campus advertising. Bike shelters, newspaper kiosks, bus wraps – you name it! We own assets nationwide on campuses in both the U.S. and Puerto Rico. Traditional advertising has the power to gain exposure and impressions as students walk throughout campus. As one of the first advertising touchpoints, traditional advertising increases your brand awareness.

For the back-to-school season, we provide clients with digital advertising opportunities. As we all know, millennials are attached to their phones, so there is no better place to advertise than in a student's hands. Not only can we place your ad in mobile devices of your target demographic, but we can also follow this demographic throughout their digital day. We optimize digital campaigns across all social media channels, the Google Ad Network, and BING.

Want to know more? Check out our work here.

Are we experts in back-to-college advertising? You bet. Are we ROI-driven? Absolutely.

Contact us today to speak to one of our Campus Advertising Experts!

   
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