How to Effectively Use Social Media in the Public Health Space

Topics: Digital Media, Media + Advertising

Posted by: Marketing

When we think about social media marketing, the public health space rarely comes to the top of our minds. However, using social media platforms to raise public awareness in public health campaigns cannot be overlooked. In this article, we will cover how the two can go hand in hand. Let's start with defining public health.

What is public health?

We define public health as "the science of assuring the safety of people while improving the health of communities through education, research, and policies." The three main public health functions are to create public policies intended to solve local and national health problems. To make sure that all communities have access to efficient health care: to test the overall health of populations at risk to find health priorities.

Viral Public Health Social Media Campaigns

In the last five years, businesses and individuals have continued to wonder how to market mental health issues on social media. Ranging from mental health prevention to anti-smoking campaigns, many social media marketing services internalized public health and its challenges.

Movember Foundation is one of the most successful social media campaigns that focus on men's health issues, such as prostate cancer, mental health, and suicide prevention. #Movember proposes a very intriguing challenge to ditch the razor and grow out a mustache for November to raise awareness in the community. Also, the very well-known "Ice Bucket Challenge" uses the same social media marketing strategy and has proven very successful. Proposing a challenge all over the Internet to raise funds and people's awareness of public health issues, such as "the ALS," is a common practice. However, creating a viral marketing campaign requires time and dedication. People will know that success doesn't come right away, but there are few secrets that, if used wisely, can make your brand successful across the Internet. For example, sharing novel content that is innovative and unusual could help you earn more social media engagement with the ice-bucket challenge campaign. Also, mastering your target audience is powerful.

Viral content is effective if it is relatable to the people that are eager to share your content. To understand your target, create a marketing persona that represents who you are trying to reach. It should include both psychographic and demographic information and social media. Another great suggestion that brands like Burger King and Oreo have taught marketers is to select the social media platform and become an expert at it. The content you create will be different depending on the platform you choose. For example, Instagram is designed for sharing both media and content, while Twitter also allows text posts and polls. The features of these two social media platforms also differ. While Instagram has only single-level reply chains, Twitter allows retweeting, quoting, and multilevel reply chains. So, once you have followed some of these suggestions, you will be on the right path. What's so surprising about top social media marketing plans is that people accept the challenges without even remembering what the whole campaign was for. This is the power of social media, which is not only changing the marketing sphere but also people's lives. At MSSmedia, we know the space, we see the product, and we understand how to provide our clients with successful and forward-thinking marketing solutions.

Authenticity is Key

So, the winning combination of a well-delivered social media marketing strategy can achieve excellent results with an invested brand that understands society's true needs. We could use it to fight to bully or to educate on health insurance safety, but the focus is to spread a meaningful influence on all communities. This changed the business world. Brands started to stand by their values rather than only focusing on profitability. Nowadays, social media marketing has been offering many ways for brands to give a voice to their consumers. For example, influencer marketing is one of the top selected social media marketing strategies because it involves the integration of a micro-influencer that would advertise or talk about your products or services. Research has found that over 80% of consumers are likely to follow those recommendations because they trust the influencer's opinion. Social media influencers have the chance to connect with their followers through a more personal relationship based on relatable content, such as similar beliefs or lifestyles. So, what social media networks, particularly Instagram, are showing us is that consumers will buy your product if they trust your brand, and their beliefs align with the business's culture. As a company or small agency, it is crucial to express honesty and transparency to all prospective clients to increase visibility and reach both social and financial success. For example, Nursing Now is a global campaign that recently launched with the collaboration of the World Health Organization and The International Council of Nurses to raise the profile and the value of nurses. Public health nursing is essential because it is the direct agent for educating people about health issues and how to prevent them. Public health nurse practitioners are crucial to create communities where everyone has the chance to learn what high-quality care means.




Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!

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